Sometimes, if you want a job done right, you have to take the reins yourself!

In an intriguing turn of events, Meghan Markle has reportedly taken on the role of CEO for her lifestyle brand, American Riviera Orchard. This bold decision comes after an extensive search for a qualified candidate yielded no suitable options, prompting her to step into the position herself.

Meghan, Duchess of Sussex, during a forum about digital responsibility at EAN University during a visit around Colombia on August 15, 2024 in Bogota, Colombia. (Photo by Diego Cuevas/Getty Images)

This move reflects the ongoing challenges faced by Meghan’s ambitious project, which has yet to officially launch. The brand is already experiencing its share of growing pains, highlighting the complexities involved in starting a new venture.

Meghan Markle Takes Charge as CEO of American Riviera Orchard

Insiders reveal that it was never Meghan’s original intention to assume the role of chief executive officer for American Riviera Orchard. Rather, she had been diligently searching for a qualified individual to lead the company in her absence, demonstrating her commitment to building a reputable brand.

Meghan, Duchess of Sussex attends the Children’s Hospital Los Angeles Gala 2024 at JW Marriott LA Live on October 05, 2024 in Los Angeles, California. (Photo by Matt Winkelmeyer/Getty Images for Children’s Hospital Los Angeles)

However, as months passed without finding a candidate who met her high standards, Meghan made the pragmatic decision to take control of the situation. This shift illustrates her determination and adaptability in a competitive environment.

The Daily Mail was the first to shed light on Meghan’s struggles in securing a qualified individual to lead her lifestyle brand. A source disclosed that “the initial CEO search has not panned out so far,” indicating the challenges she faced in her quest for the perfect fit.

Now, The New York Post has confirmed that, although no formal announcement has been made, Meghan has officially appointed herself as the CEO of her brand. “She is the CEO of American Riviera Orchard,” a source familiar with the situation told the Post.

Meghan, Duchess of Sussex speaks onstage during the Breaking Barriers, Shaping Narratives: How Women Lead On and Off the Screen panel during the 2024 SXSW Conference and Festival at Austin Convention Center on March 08, 2024 in Austin, Texas. (Photo by Astrida Valigorsky/Getty Images)

As for the absence of an official announcement, insiders suggest that the meticulous Meghan is biding her time until she has everything properly organized. This strategic approach reflects her desire to ensure a successful launch for her brand.

Meghan Markle Takes Initiative in Brand Development

“She’s been keeping her cards close to her chest,” one insider shared with the Post. However, just because she hasn’t formally announced her new position doesn’t mean that Meghan is inactive. Reports indicate that she has already initiated discussions with Netflix about a potential partnership to further develop her brand.

“This is something new for Netflix,” the source elaborated. “It would involve running the lifestyle business in collaboration with Meghan, focusing on creating products that align with her show’s themes. If a partnership is finalized, it’s likely that Netflix would appoint its own CEO to handle operational matters,” the insider added.

Meghan, Duchess of Sussex speaks onstage at The Archewell Foundation Parents’ Summit: Mental Wellness in the Digital Age during Project Healthy Minds’ World Mental Health Day Festival 2023 at Hudson Yards on October 10, 2023 in New York City. (Photo by Bryan Bedder/Getty Images for Project Healthy Minds)

Interestingly, if Meghan’s efforts yield positive results, she might find herself in a position where she is replaced as CEO. However, by that point, her financial success may render such changes inconsequential. This potential outcome highlights the dynamic nature of entrepreneurship and the fast-paced world of lifestyle branding.

Despite the hurdles encountered thus far, including trademark challenges and operational delays, insiders remain optimistic about the future of American Riviera Orchard. Reports suggest that Meghan and her team have recently filed with the US Patent and Trademark Office, indicating their commitment to securing the brand’s identity and navigating the complexities of business development.

Woman of Vision Meghan, The Duchess of Sussex speaks onstage during the Ms. Foundation Women of Vision Awards: Celebrating Generations of Progress & Power at Ziegfeld Ballroom on May 16, 2023 in New York City. (Photo by Astrid Stawiarz/Getty Images Ms. Foundation for Women)

If they fail to meet the filing deadlines, it could mean restarting the entire trademark process, highlighting the challenges of establishing a new brand in today’s competitive marketplace.

Despite these challenges, Meghan and her team maintain a positive outlook, believing that significant opportunities lie ahead for American Riviera Orchard. “It’s going to be a good year for Meghan specifically; she’s been working diligently behind the scenes to prepare for a project launch in early 2025,” a source disclosed to the Post.

Starting a new venture can be challenging, but Meghan’s passion and dedication to her brand position her for potential success in the lifestyle industry!