Rocco Liu has officially taken the helm as the editorial director at Vogue China HQ, stepping into the role previously held by Margaret Zhang, who departed after a notable three-year tenure. Liu is actively establishing his vision for the magazine, showcasing prominent figures such as Liu Yifei and an impressive ensemble of Chinese talents, including Zheng Qinwen, as recent cover stars. The upcoming issue will feature Lina Zhang, a renowned Chinese model celebrated for her collaborations with luxury brands like Ferragamo, Fendi, and Michael Kors Collection. The captivating cover, shot by the talented photographer Hailun Ma, will include stunning images of Zhang alongside her two young sons, making it a heartwarming and memorable showcase for the December edition of the Chinese fashion bible.

Spotlight on Lina Zhang: Vogue China’s December 2024 Cover Star

Explore Community Reactions to Lina Zhang’s Vogue Cover

“Very cute,” instantly admired Kimy Jo, highlighting the charm of the cover.

“Happy for Lina Zhang! This is quite cute,” Nomar echoed, expressing excitement for the model’s feature.

“Oh, I love the lilac cover. Soooo pretty and the rest are just… SUBLIME!” heralded oaklee91, praising the aesthetic appeal of the cover art.

“Although it is always a treat to see Lina Zhang, this particular cover story feels somewhat flat and pedestrian, especially when compared to current Chinese magazine standards!” voiced Zorka, offering a critique on the overall presentation.

“I’m with you, 100%,” replied vogue28. “However, I cannot bring myself to start complaining about the sight of Lina Zhang on the cover of Vogue China. The cover with the lilac dress is kinda… fabulous!” emphasizing the allure of the featured outfit.

Yet not everyone shared the same enthusiasm. “I was not a fan of Margaret Zhang, but her Vogue was superior to anything this Rocco guy has done so far,” stated GivenchyAddict, suggesting a preference for the previous editorial direction.

“That font scares me,” critiqued forum member onlooker, indicating concerns about the design choices.

See more of Lina Zhang from the Vogue China December 2024 cover shoot and join the conversation, here.