Pieter Mulier is a key figure in the world of fashion, expertly identifying the rising stars within the modeling industry. Since assuming the role of creative director at Alaïa in 2021, he has successfully launched campaigns featuring some of the most sought-after models today, including Mona Tougaard, Anna Ewers, Anok Yai, Kaia Gerber, Gisele Bündchen, and Loli Bahia. The latest offerings from this renowned Paris-based fashion house highlight even more of the industry’s brightest talents. The Winter/Spring 2025 campaign prominently features models Alix Bouthors, Mona Tougaard, and Fei Fei Sun, captured beautifully through the lens of acclaimed photographer David Sims.

Discover the Captivating Highlights of the Winter/Spring 2025 Alaïa Campaign

Explore Diverse Reactions from theFashionSpot Community on the Campaign

Community member avonlea002 expressed their thoughts, stating, “Why is it that glamorous or elegant collections must always be photographed in a raw style? While I understand the intention behind the juxtaposition, it feels rather stale and overdone at this point.” This critique highlights an ongoing debate in the fashion photography realm regarding the balance between elegance and stylistic choices.

Another member, reese06, shared their perspective: “I appreciate the aesthetic, but it appears somewhat cold. Although it achieves its purpose, I crave more warmth and personality in the images. The connection with the audience seems lacking, even if the luxurious fur is a strong selling point.” This sentiment reflects the desire for emotional engagement in visual storytelling.

On a more positive note, ellearchivist remarked, “I find this approach more suitable than Tyron Lebon’s previous works. It feels like a more fitting representation!” This indicates a shift in preferences among fashion enthusiasts, leaning towards Mulier’s distinct vision.

Forum member br3ncon1 chimed in enthusiastically, saying, “I want to live in that fur coat! This campaign truly sells it for me, and the casting is exceptional.” Their excitement underscores the impact of effective casting in fashion campaigns, creating a relatable allure for the audience.

Wrapping up the praise, jeremydante shared, “I adore everything Alaïa has created and continues to create, including this campaign. With each season, Pieter earns more and more of my admiration.” This highlights the growing respect for Mulier’s innovative direction and the brand’s ability to captivate its audience.

To see more stunning visuals of Alix Bouthors, Mona Tougaard, and Fei Fei Sun featured in the Winter/Spring 2025 Alaïa campaign, and to engage with fellow fashion enthusiasts, join the conversation here.