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Swiss Journal of Research in Business and Social Sciences

Music

Anyma’s Sphere Residency in Las Vegas: Top 5 Highlights

Following the grand opening of Sphere in September 2023, excitement surged within the electronic music community over which prominent artist would take the stage at this groundbreaking Las Vegas venue. The anticipation was palpable as fans speculated about the lineup, eager to witness the first performance in a space likened to a futuristic spaceship, designed to elevate the live music experience.

Las Vegas is undeniably a dance music hub, characterized by vibrant nightlife and billboards showcasing both emerging and established artists at iconic venues like Marquee, Hakkasan, and XS. The Strip is alive with the energy of electronic dance music, making it a prime location for artists aiming to expand their reach to a global audience. The competitive atmosphere creates a unique opportunity for artists to connect with fans through unforgettable performances.

In an exciting twist, Sphere announced in July that the first artist to headline this revolutionary venue would be Italian-American techno sensation Anyma. This marked a significant moment for Anyma, who had not previously held a residency in Las Vegas, elevating his status within the electronic music scene. The selection of Anyma signifies a shift towards embracing innovative artists who can push the boundaries of traditional performances.

As news of Anyma’s upcoming shows spread, fans outside the dance music genre began to take notice of his work. Although Anyma is a notable figure in the electronic music realm, many were left wondering about his background and what to expect from his performance. Within dance music circles, anticipation grew, with many predicting that his shows would be an exhilarating experience, described colloquially as “totally bananas.”

The expectations for Anyma were monumental, especially following the successful residencies of previous artists like U2, Phish, the Eagles, and Dead & Company. However, the transition from live bands to a DJ performance posed a unique challenge. Remarkably, tickets for his eight-night residency sold out on the very first day they became available, with Anyma reporting an astounding total of 100,000 tickets sold, eventually increasing to 130,000 as additional dates were added.

Kicking off the highly anticipated residency, officially titled Afterlife Presents Anyma: The End of Genesys, the show commenced on December 27, coinciding with one of the busiest periods in Las Vegas. It marked a historic moment as ravers flooded into Sphere for their first taste of live electronic music in this innovative venue, setting the stage for an unforgettable experience.

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On December 29, attendees adorned in rave-inspired outfits, complete with black leather and sunglasses, gathered at the venue between performances from openers Cassian b2b Kevin de Vries and Charlotte de Witte. Each night of the residency featured different support acts, with Amelie Lens becoming the venue’s first officially billed female artist during the December 28 show, further highlighting the diverse lineup Anyma curated for this groundbreaking event.

As the clock struck 11 p.m., Anyma took the stage, elevated on a platform surrounded by glowing cords. The production showcased two accompanying risers, one featuring a cello and the other housing robotic arms that played the instrument throughout the set. This striking visual representation underscored the core themes of the Anyma aesthetic, emphasizing the fusion of technology and humanity that defines his artistic vision.

The performance itself was nothing short of spectacular. It began with a dramatic moment as a robot shattered a glass wall, synchronizing perfectly with the music. Throughout the show, Anyma challenged conventional norms of electronic music performances. Unlike traditional seated venues, Sphere offered a unique experience where even attendees in seats were compelled to remain engaged, as the seats vibrated and pulsed with the bass, creating an immersive atmosphere.

While many attendees danced energetically, a significant portion remained seated, making the overall experience feel akin to a futuristic cinema rather than a typical nightclub setting. This innovative approach transformed the way audiences engaged with electronic music, allowing them to enjoy the dynamic visuals and soundscapes while still experiencing the thrill of a live performance.

Throughout the performance, Anyma and the special guests, including Delilah Montagu and Ellie Goulding, seemed to take a backseat to the astonishing visuals that dominated the stage. Audiences were captivated by the intricate display, often forgetting the artists were even present. Born Matteo Milleri, Anyma has long been recognized as part of the duo Tale of Us, which has been instrumental in shaping the visual and auditory landscape of the electronic music genre through their influential label, Afterlife.

Anyma?s unique transhumanist aesthetic and the interplay between man and machine fit seamlessly within the Sphere?s environment, suggesting that this visual storytelling may have been a significant factor in his selection for the residency. The venue?s state-of-the-art technical capabilities offer artists like Anyma the chance to showcase their imaginative narratives, blending technology and art in ways that have never been seen before.

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And indeed, the performance was a showcase of innovation and creativity, highlighting five key aspects that stood out during the show.

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