At the heart of Balenciaga’s creative innovation, Demna remains a pivotal figure. After taking the helm as the fashion house’s creative director succeeding Alexander Wang in 2015, the talented Georgian designer has solidified his presence by extending his contract with the Kering-owned luxury label in October. Balenciaga continues to make waves in the fashion industry, launching a series of impactful advertising campaigns. The latest initiative, titled “This is a Balenciaga campaign,” features the celebrated photographer Juergen Teller, marking a departure from previous collaborations with renowned photographers like Mario Sorrenti and Nadav Kander. This campaign showcases an impressive ensemble cast, including Kim Ye-Ji, Kim Petras, Romeo Beckham, Sua, Khadim, and Akolde Meen, all captured in various iconic locations across Paris.

Discover the Exciting Reactions from theFashionSpot’s Forum Community:

“I have no words,” expressed forum member matheus_s upon their first glimpse of the striking campaign. The powerful imagery and bold concepts presented have left many in awe, sparking lively discussions about the direction of modern fashion.

“This brand is SO dead,” criticized Kite, reflecting a sentiment shared by some who feel disconnected from the brand’s evolving aesthetic and vision. The debate continues as enthusiasts ponder the future of Balenciaga amidst its changing identity.

“The flea market vibes and the discarded furniture align perfectly with the current direction of Balenciaga. They have already been selling pre-discarded clothes for a while now,” observed yslforever. This commentary underscores the brand’s commitment to an avant-garde style that challenges traditional fashion norms.

“‘This is a Balenciaga campaign’! Do you guys get it? They’re trying to be ironic. Ugh, they’re so self-aware you guys,” voiced the insightful GoldenPetals. This perspective highlights the cleverness behind the campaign, drawing attention to the irony and self-awareness that Balenciaga has embraced in its recent collections.

Not all reactions were positive; a disgruntled member, Deleted Member 170196, lamented, “What are these clothes? Who are they for? Who is buying these from Balenciaga? They don’t even try anymore. It’s literally jeans, a hoodie, and a polo shirt. Nothing more. It’s just stuff.” This critique raises questions about the target audience and market positioning of the brand’s latest offerings.

Explore more captivating moments from Kim Ye-Ji, Kim Petras, and Romeo Beckham as they pose for Juergen Teller in the latest Balenciaga campaign. Share your thoughts and join the conversation here.