Beyoncé Celebrates Herself In New SirDavis Commercial
Beyoncé has launched a brand new promo video for her whisky model, SirDavis American Whisky, which is as a lot a celebration of the libation as it’s of the star herself.
The advert appeared on Bey’s Instagram web page on Sunday afternoon (September 22), rather less than three weeks after the model turned accessible to buy on-line and at retail shops, and about one month since its pre-order interval started.
In the video, soundtracked by Betty Davis’ “They Say I’m Different,” the singer and entrepreneur is seen first getting her hair finished for a photograph shoot, then rising from a backstage space with a very completely different look. She is then seen unwinding in a dressing room, earlier than later showing on a jet and on a ranch setting, dressed down in denims and a tank high.
Between the clip’s numerous scenes, the phrases “The Muse,” “The Founder,” and “The Woman” rapidly flash on display screen over an off-white background.
Beyoncé introduced the launch SirDavis in collaboration with Moët Hennessy in August– and it has deep ties to her household historical past.
The new whisky line pays homage to the famous person’s paternal great-grandfather Davis Hogue, who she just lately discovered was a farmer and a moonshiner within the American South throughout Prohibition.
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“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” she mentioned in a press release. “When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.
“In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis.”
And as a nod to her roots, SirDavis is totally completed, blended, bottled and headquartered in Beyoncé’s Houston hometown – making for Moët Hennessy’s first spirits model developed totally within the United States.
Each bottle has a value level of $89 and is now accessible nationwide.
