The Black Music Action Coalition (BMAC) gathered as soon as once more at the Beverly Hilton in Los Angeles final evening for its fourth annual awards gala, celebrating stars and uplifting the Black neighborhood by honoring its most supportive figures. Hosted by entrepreneur and media character Kenny Burns, the night kicked off with DJ Mars spinning tracks in tribute to three Black artists who just lately handed: Fatman Scoop, Tito Jackson, and Rich Homie Quan.

Here’s every thing you want to find out about the occasion.

What Is the BMAC?

Each yr, the BMAC gathers distinguished figures in the music trade to honor artists and professionals who use their platforms for optimistic change. Established in 2020, the BMAC seeks to create a unified power for racial fairness and justice inside the music trade. By leveraging collective voices, BMAC goals to enhance communities and drive systemic change, in accordance to its web site.

Presented by Live Nation, the BMAC Gala highlighted the group’s mentorship and earnings packages, persevering with its mission to enact significant change each inside the trade and past.

Who Were the 2024 Honorees?

Usher was current to settle for the Quincy Jones Humanitarian Award at the finish of the night, with Bobby Brown presenting the honor. “When I was asked to present Usher with this incredible award, I didn’t hesitate,” Brown remarked. “He has impacted both the stage and the lives of so many around the world. I’ve known Usher for a long time, and he’s definitely deserving of this award.”

While on his Past Future Present tour, Usher expressed gratitude to those that have supported his profession and emphasised the significance of utilizing one’s platform for optimistic change. “Whatever opportunity I have to shed light, to represent growth that can help others—what is a dream without action? What is knowledge without action? God’s word says in James 2:17, faith without action is dead.”

Attorney Benjamin Crump offered the Clarence Avant Trailblazer Award to LL Cool J, who just lately launched his album The Force. LL Cool J shared his motivation for creating new music, saying, “I wanted to show future generations that our culture is not disposable. I just wanted to empower young kids and show them what’s possible.”

Other honorees included:

• BMAC Social Impact Award: Scott Mills, Louis Carr, Constance Orlando, and Kimberly Paige from BET Media Group
• BMAC Change Agent Award: Ivy McGregor, Executive Director of BeyGOOD
• BMAC 365 Award: Live Nation

Gunna obtained a commemoration for the “BMAC 30349 Guaranteed Income Program,” offering 30 households in South Fulton, GA, with $1,000 stipends.

“I’m from South Fulton, the Blackest city in America,” the Atlanta rapper stated. “With Gunna’s Great Giveaway in 2018, I wanted to give back to my community. Over the years, we’ve been pushing, and I’m going to keep pushing to uplift my community.”