Sabato De Sarno continues to embrace Kendall Jenner as the prominent face of Gucci, showing no signs of moving away from this iconic partnership. The American supermodel initially made waves as the face of the Gucci Valleria campaign, where she was featured alongside the popular artist Bad Bunny. Recently, she was reintroduced as a key member of the cast for the first chapter of the Gucci Gift campaign for the upcoming 2024 holiday season. Now, Jenner returns for the second chapter of this enchanting campaign, joining a diverse group of talents including Kirsty Hume, Violet Hume, Addison Soens, Diane Chiu, Devyn Garcia, Jannik Sinner, and Nile Winchester. Titled “To the Mountains,” the campaign captures the group embarking on a whimsical alpine adventure, all beautifully presented through the lens of acclaimed photographer Anthony Seklaoui, a favorite of the creative director of Gucci, Sabato De Sarno.

Explore the Exciting Details of the Gucci Gift Chapter 2, 2024 Campaign Featuring Kendall Jenner, Kirsty Hume, and More:

Discover the Buzz: Reactions from theFashionSpot’s Forum Members:

“Oh dear, this is truly sad and tragic. Nothing about this campaign is chic or charming or anything. A Gucci branded sweater with a GG monogram cardigan over the top paired with GG mittens and a GG hat, and then finished off with a GG monogram duffle. They couldn’t possibly insert any more logos into that look if they tried. And Kendall Jenner at a brand that is allegedly trying to become more ‘timeless’ and ‘elevated’? Seriously?” questioned forum member Frederic01.

“These people are getting paid millions for coming up with sh*t like this. Have fun while the ship is sinking,” expressed avonlea002, with a critical tone regarding the campaign’s strategy. The ongoing discussions highlight the mixed feelings about the creative direction and the brand’s overall aesthetic.

Another member, jeremydante, shared their disappointment: “Casting Kendall Jenner is pointless. It really is. It’s almost lazy. And I get it, she can be a canvas but it’s so flat here,” they critiqued, pointing out the perceived lack of originality in the campaign.

While some appreciated the presence of Kendall Jenner and the photography by Anthony Seklaoui, others felt the campaign lacked the luxurious essence that Gucci is known for. vogue28 commented, “Admittedly, I don’t mind the sight of Kendall Jenner here or the photography from Anthony Seklaoui. However, there’s no denying it all just feels a little… cheap coming from a brand like Gucci. The sense of luxury, once again, completely missing from a Sabato De Sarno Gucci campaign,” expressing frustration over the perceived decline in brand prestige.

Explore more captivating visuals and insights from chapter two of the 2024 Gucci Gift campaign and join the conversation by sharing your own thoughts here.