The powers that be at Christian Dior positive do wish to make use of their rooster of name ambassadors. The fabled French vogue home usually calls up its spectacular lineup of ambassadors for its numerous promoting campaigns. You won’t even want reminding that Rihanna lately changed Charlize Theron because the face of the J’adore scent, whereas the model’s most up-to-date signing Rosalía was enlisted because the face of the Lady Dior purses. A mere 4 months later Jisoo takes over from the Spanish singer-songwriter because the face of the long-lasting Lady Dior purses. Starring in a marketing campaign lensed by Bibi Borthwick, the South Korean singer (of Blackpink fame) totes an array of variations of the Lady Dior all through the minimalist and monochromatic marketing campaign sequence.

The Christian Dior ‘Lady Dior’ Campaign with Jisoo by Bibi Borthwick:

Read under the reactions of theFashionSpot’s discussion board members:

“Go girl give us nothing. Jisoo has the charisma of a damp towel,” critiqued avonlea002.

“She’s just matching the clothes, the bags, and the brand,” laughed yslforever in response.

“It’s so whatever. I wonder how much K-pop stars are giving to these fashion houses? Their fans are so cheap that it degrades any brand that uses them,” voiced a disinterested tourbillions.

“With the FIRM exception of that second shot (below), I like this far better than the Lady Dior campaign with Rosalía. I like how monochromatic the campaign feels, and the simplicity. There’s no over-complicated concept, no weird signs of post-production. This feels like a slight departure from previous Christian Dior campaigns under Maria Grazia Chiuri,” shared vogue28.

Are you a fan? See extra of Jisso for the Christian Dior Lady Dior marketing campaign and be part of the dialog, right here.