Kendrick Lamar highlighting his hometown burger joint in his “Not Like Us” video is paying large dividends … as the parents at Tam’s Burgers say they’re stacking bread and cheese, similar to their signature dish!
TB supervisor Lauro Hernandez and his son Bryan Noe inform TMZ Hip Hop … shoppers have been flooding their Rosecrans Ave location in Compton all weekend, after Okay. Dot launched the smash music vid on July 4.
They are saying many followers who received right here in, suggested them “Not Like Us” was the rationale for his or her go to — and whereas they nonetheless have common assist from locals, Lauro and Bryan say they’re deciding on up plenty of vacationer enterprise.
Enterprise is up 30% to 40% since the video dropped.
Within the video, Kendrick and ‘NLU’ producer Mustard pull as a lot as Tam’s in a Lambo and submit up inside with dancer Storm DeBarge in the midst of the tune’s 2nd verse.
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Lauro says people have been largely ordering the bacon cheeseburger — that?s what Kendrick will get when he’s there.
He is recognized Kendrick since he was an adolescent, having been grounded within the neighborhood for the earlier 20 years, and he finds it great the movie star rapper comes once more and not at all forgets his roots.
Kendrick’s shouted out Tam’s by way of the years in his songs, even on his most modern “Mr. Morale & the Massive Steppers” album, and Lauro tells us he fortuitously shut down for the day when Dot and Dave Free received right here to film scenes inside.
They didn?t ask for any money for using the restaurant throughout the video, nonetheless Kendrick wished to confirm they purchased one factor for his or her time, and for closing down — so, they agreed the Tam’s emblem might be featured throughout the closing decrease.
That look’s clearly paying off, based on the product sales improve at Tam’s — which gives up when you see the music video already has better than 35 million views! That is a ton of free selling.
Kendrick’s homies moreover wished to take care of him … Jason Martin and Jay Worthy went half on billboards in Compton that features the city-unifying images from June’s Pop Out reside efficiency on the Discussion board.
The West Coast is having a modern-day renaissance!!!
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