As a globally recognized luxury fashion brand, Louis Vuitton strategically utilizes the influence of its brand ambassadors to enhance its image and reach. In a notable collaboration, actress Zendaya became the face of Louis Vuitton after signing with the prestigious French fashion house in 2023. Since then, she has actively participated in high-profile advertising campaigns showcasing iconic pieces like the Capucines handbags. Her partnership with the visionary creative director Nicolas Ghesquière has resulted in stunning looks that resonate with fashion enthusiasts. Naturally, it is fitting that Zendaya now embodies the vibrant Louis Vuitton x Murakami collection for 2025, a collaboration that promises to captivate audiences with its artistic flair and cultural significance. In this campaign, Zendaya collaborates with renowned photographers Inez van Lamsweerde & Vinoodh Matadin, creating visually stunning images set against dynamic cityscape backdrops. The campaign features eclectic styling by Law Roach, further enhancing its appeal.

Discover Zendaya as the Iconic Face of the 2025 Louis Vuitton x Murakami Campaign

Explore the Enthusiastic Reactions from theFashionSpot Community

“I&V have gone so downhill and pedestrian with their photography. Everything they shoot screams cheap,” immediately criticized Gabriel29, pointing out the perceived decline in quality and originality. Many users shared their concerns about the direction of the campaign, which they felt lacked the innovative edge that characterized earlier works. The visual presentation was called out for being unexciting.

“It’s flat and bland in the worst possible way,” added Norden, expressing disappointment in the overall aesthetic. The critiques echoed a sentiment that the energy of the campaign was subdued, failing to capture the essence of the collaboration between Louis Vuitton and Murakami. Some forum members felt the campaign missed an opportunity to push creative boundaries.

“Really not loving the America’s Next Top Model style of posing and photography,” voiced GivenchyHomme, further emphasizing the disconnect between the campaign’s visual approach and the expectations of high-fashion photography. This critique highlights the need for innovation in representing such a vibrant collaboration.

However, the campaign also garnered positive feedback. “Love it! I love how unapologetically in your face the Murakami illustrations are and I love how it harkens back to I&V’s earlier 90s work with the superimposed backgrounds,” admired forum member mikel, showcasing that some appreciated the bold aesthetic choices and nostalgic references.

“I love it! So tacky, so purposefully cheap, so pop,” GivenchyAddict enthused, indicating that the playful and kitschy style resonated with segments of the audience who embrace nostalgia and vibrant visuals. The contrasting opinions reflect the diverse tastes within the fashion community.

Fashionsavvvvvy commented: “It’s very youthful and in the Y2K trend. I think it represents the mood of the collaboration well,” capturing the essence of a generation that appreciates bold expressions and cultural references. This perspective reinforces the idea that the campaign successfully connects with a younger audience.

To delve deeper into the vibrant visuals and creative concepts of Zendaya for the Louis Vuitton x Murakami campaign, as well as to join the engaging conversation surrounding this collaboration, click here.