Ian Griffiths, the creative force behind Max Mara, continues to show his unwavering trust in renowned photographer Craig McDean. Having initially collaborated with McDean for the Spring 2024 campaign, Griffiths’ decision to shift from previous photographers such as Ethan James Green and the long-time Max Mara campaign lensman Steven Meisel signifies a bold new direction. Since joining Max Mara in 1987 and stepping into the role of creative director in 2005, Griffiths has consistently pushed the boundaries of fashion photography. For the upcoming Fall 2024 collection, he has once again enlisted McDean, alongside models Ali Dansky, Bibi Breslin, and Luiza Perote, who are set to embody the spirit of his latest designs. The vibrant and dynamic photoshoot takes place at Lever House, located at 390 Park Avenue in Midtown Manhattan, with expert styling provided by Tonne Goodman.

Discover the Alluring Max Mara Fall 2024 Campaign Featuring Craig McDean’s Vision:

Explore the Enthusiastic Reactions from theFashionSpot’s Forum Members:

“Max Mara represents the epitome of sophistication for the modern office environment. Capturing the essence of this aesthetic in such a fresh setting is truly innovative. This campaign offers a delightful departure from the typical white backgrounds we’ve grown accustomed to,” shared a forum member, Lola701, expressing their appreciation for the creative direction.

Another member, tourbillions, remarked, “This brand consistently manages to maintain a low profile while delivering outstanding campaigns every season. Their understated elegance is commendable.”

Forum user kasper added, “The interior of the setting exudes a distinctly Milanese charm that perfectly complements the collection, enhancing the overall appeal.”

However, not all feedback was positive. “The exaggerated leg strides of the young models fail to convey the sophistication I associate with Max Mara,” commented tigerrouge, highlighting a contrasting view.

Critiquing the casting choices, helmutnotdead pointed out, “While they secured iconic models like Natasha Poly and Caroline Trentini for the runway, I’m puzzled as to why these younger faces were chosen for the campaign instead.”

Contributing to the discussion, avonlea002 noted, “This campaign feels oddly familiar; I can’t shake the sensation that I’ve encountered a similar theme before,” indicating a sense of repetitiveness.

For a deeper dive into the captivating visuals and aesthetic of the Max Mara Fall 2024 advertising campaign shot by Craig McDean, check out more details and engage in the ongoing conversation here.