Meet CUUP: A New Option Expanding into Plus Size Bras and Lingerie
Finding the proper bra has lengthy been a problem for plus measurement girls. Often, the battle isn’t nearly discovering bras that match—it’s about discovering lingerie that mixes consolation, help, and truthfully, that’s cute. CUUP, a model celebrated for redefining minimalist intimates with a contemporary method to undergarments, is stepping as much as the plate with a much-anticipated enlargement into plus sizes.
We have typically been an afterthought within the lingerie business, relegated to overly sensible, matronly designs. But CUUP goals to vary that narrative by providing items that exude sophistication and modernity.
Their new prolonged band vary, which now contains sizes band sizes up by a 46-50E cup, is right here to shake issues up for plus measurement girls. And we at The Curvy Fashionista couldn’t be extra excited to discover what this implies for us.
Right on the heels of the Eloquii acquisition, Full Beauty acquired CUUP in July 2023. Expanding their measurement ranges was solely a pure subsequent step into the plus measurement lingerie house. At a time the place Savage Fenty disrupted inclusive lingerie, the place Victoria’s Secret has stumbled their inclusive entry, exterior of Cacique, Torrid, and the handful of plus measurement lingerie designers and manufacturers, there have been restricted plus measurement lingerie and bra choices.
And we’re all the time right here for extra choices… proper? Now we should be aware, not all the assortment is obtainable within the expanded measurement vary. It is a strategic roll out. Not solely do you will have choices in bras, however this additionally contains sizes enlargement into the matching panties, loungewear and lingerie as much as a 3X or measurement 8. Exciting, AND it’s on us to ensure that we share with you what to know and count on from this measurement enlargement at CUUP!
From Sleek to Sexy: CUUP’s Minimalist Approach Meets Inclusive Sizing
CUUP has constructed a reputation for itself by embracing the less-is-more philosophy in lingerie. Their designs are stripped of pointless padding, over-the-top elaborations, and restrictive wires that usually come on the expense of consolation.
Instead, CUUP focuses on smooth, fashionable aesthetics with supplies that commemorate the pure form and magnificence of girls’s our bodies. Their entry into plus measurement lingerie is not only a win for inclusivity but in addition for these of us who need to look and really feel wonderful—with out sacrificing consolation or help.
CUUP’s enlargement into bigger band sizes is extra than simply an prolonged vary. It indicators a considerate method to plus measurement lingerie, designed with us in thoughts. The model’s signature types—like their best-selling Balconette, Plunge, and Scoop bras—now are available prolonged band sizes, making certain that we are able to expertise the CUUP distinction.
The plunge neckline or the balconette’s delicate construction are excellent examples of bras that make you’re feeling supported and attractive with out compromising on fashion. And because the pandemic, many people have backed away from underwires and uncomfortable types. This enlargement is completely timed!
But it’s not nearly including extra sizes—it’s about perfecting these sizes for the distinctive wants of plus measurement our bodies. CUUP’s bras are designed to remove a few of the most typical frustrations we’ve confronted: pinching bands, uncomfortable underwire, and unsupportive cups. Their bras are made with light-weight, breathable materials that conform to the physique’s pure curves, making certain that your bra works *with* you, not towards you.
With using modern supplies like energy mesh and micro-modal, CUUP manages to strike the proper stability between light-weight and supportive—one thing that’s been sorely missing within the plus measurement lingerie world. It’s refreshing to see a model that understands that plus measurement girls don’t want extra padding or bulk—we simply want bras which can be thoughtfully engineered to perform, match, and help.
The Best of Both Worlds with CUUP: Comfort and Confidence
CUUP believes that confidence begins with an excellent basis, and their bras are the last word base layer to any outfit. Whether you’re on the lookout for one thing to put on underneath an influence go well with, an informal tee, or a daring date-night costume, CUUP has you lined—actually and figuratively.
In a world the place plus measurement lingerie choices are sometimes restricted to impartial, uninspired designs, CUUP’s prolonged vary is sort of welcomed. Their colour palette—that includes smooth neutrals, muted tones, and the occasional pop of daring colour—means you will discover one thing that fits your private fashion, whether or not you’re all about traditional black or daring crimson.
Shop the NEW prolonged measurement vary at ShopCUUP.com
As CUUP expands its choices to incorporate bigger band sizes, it’s clear that they’re severe about inclusivity. This new measurement vary (44F-44G, 46C-46G, 48C-48F, 50C-50E) is a step (as a result of they nonetheless have room to be extra inclusive) in the precise path for the plus measurement neighborhood, proving that high-quality, trendy lingerie isn’t unique to smaller sizes.
Their method reveals that they’ve executed their homework, addressing the distinctive match wants of plus measurement girls whereas delivering on fashion.
For these of us who’ve spent years looking for bras that match properly, really feel nice, and look fabulous, CUUP’s foray into plus measurement lingerie feels hopeful. Gone are the times of selecting between consolation and fashion—CUUP’s bras mean you can have the most effective of each worlds. We can expertise the identical luxurious and consideration to element that CUUP has lengthy provided of their core sizing, and it’s about rattling time.
