Peter Do Leaves Role as Creative Director at Helmut Lang
On Wednesday, November 13, the fashion community absorbed the significant news that Peter Do would be stepping down from his role as the creative director of Helmut Lang. After a brief tenure of less than two years leading the renowned New York-based label, the designer, originally from Vietnam, has decided to part ways with the brand. In his heartfelt statement, Do expressed his deep appreciation for his Helmut Lang team, acknowledging their vital role in realizing his artistic vision. He described his time with the brand as an extraordinary journey, a profound opportunity to uphold the legacy of Helmut Lang. Do extended special gratitude to Kazumi for this once-in-a-lifetime chance and an unforgettable experience. As he prepares to unveil his much-anticipated debut Spring 2024 collection during New York Fashion Week, it has been described as a “cool urban uniform.” Notably, his final collection is slated for the Pre-Fall 2025 season, and a successor has yet to be announced.
Discover the Highlights of the Helmut Lang Spring 2024 Collection:
https://www.youtube.com/watch?v=JEGu3wxZ2K0[/embed>
Explore Reactions from theFashionSpot’s Forum Members:
“Good news! And I look forward to seeing who will be the next one destroying this brand (again)…” [jeanclaude]
“They should just forget about rebooting the brand and release archive pieces through capsule collections via Uniqlo, similar to what they did with the jeans.” [youthinasia]
“Who is surprised? Peter Do has become a favorite among those who aren’t well-versed in the intricacies of fashion. Perhaps he should consider seeking a role as a design director elsewhere.” [Lola701]
“AMEN! Now we can let the brand die in peace.” [fenty]
“Just let Helmut Lang die. Allow the brand to fade; it’s finished. The era when Helmut Lang was relevant has long passed, and the context that once surrounded the brand has little to no relevance in today’s world.” [brandon J pierre]
“I can’t say I’m terribly surprised. As many have noted, the original context for the brand is gone, and no one seems to have figured out how to evolve it. Perhaps it’s best to just let it die.” [Drusilla]
“Peter Do’s approach to Helmut Lang felt too insular. A poem connecting cars to Vietnamese queerness doesn’t really resonate with a broader audience.” [LadyJunon]
We invite you to share your thoughts on Peter Do’s departure from his role as the creative director of Helmut Lang here.
