PUMA Unveils First Campaign With BLACKPINK’s Rosé
BLACKPINK’s Rosé steps out in Puma, for her first official marketing campaign with the sportswear big.
Just weeks after Puma named the Ok-pop celebrity as an envoy, Rosé exhibits off the brand new Palermo vary of low-top sneakers in basic “cobalt” and “black” colorways.
“Fusing music and style,” reads a press release, “Rosé’s ambassador role will bring her vision, voice, and unique insights to Puma’s global campaigns and storytelling.”
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Announced final month, Puma’s partnership with Rosé facilities across the clothes model’s catalog of silhouettes, and sees the pop star introduce its basic equipment to a brand new technology.
“I am so excited to join the Puma family,” she mentioned in a press release June 17, saying her ambassadorial position, for which she joins the likes of Rihanna, A$AP Rocky, Dua Lipa, and Skepta. “I cannot wait for my fans to join my next chapter with Puma.”
Since debuting in 2016, BLACKPINK has been on the specific elevator to the highest. Along the best way, Rosé, Lisa, Jennie, and Jisoo have smashed information, dominated charts, crammed arenas in all places, and have become not solely the primary Ok-pop lady to carry out at Coachella, however the first Asian act to headline the pageant.
Rosè (full identify: Roseanne Park) was born in Auckland, New Zealand and raised in Melbourne, Australia. In interviews, her Aussie accent is unmistakable. At the age of seven, Rosè and her household moved to the Victorian capital. And at age 15 the world of Ok-pop got here calling when, at her father’s suggestion, she auditioned for South Korean music firm YG Entertainment. Rosè bloomed, she relocated to South Korea and in August 2016, made her debut as a vocalist with the newly-formed quartet. The relaxation is historical past.
More from Puma’s artistic partnership with Rosé shall be unveiled later this yr.
