Sabrina Carpenter is the first-ever superstar ambassador of Redken. The singer, who has personally used the merchandise for her hair, marks the start of the L’Oréal-owned model’s superstar collaboration. According to The Hollywood Reporter’s report, she’s going to seem in adverts for the model as properly as in its upcoming Acidic Bonding Concentrate Collection later this month.

Meanwhile, Carpenter’s longtime hairstylist Scott King and colorist Laurie Heaps have additionally joined the skilled crew of Radken. Check out extra particulars in regards to the thrilling collaboration under.

Sabrina Carpenter stylists credit score Redken for her iconic bangs and blowout

Sabrina Carpenter’s stylists, Scott King and Laurie Heaps, credit score Redken for the singer’s blonde bangs and bouncy hairstyles, as per the model’s press launch. These hairstyles have turn into a sensation for followers across the globe, making it all of the extra purpose for this collaboration.

In a press launch by way of The Hollywood Reporter, Carpenter stated, “Beauty and especially my hair is a big part of my identity. I’ve always dreamed of partnering with a hair brand and waited to find the right partner. It’s been the secret to keeping my hair looking its best and I can’t wait to share what we’ve been working on together.”

The collaboration comes at an ideal time when Carpenter has discovered vital recognition for her music. Her latest album, Short n’ Sweet, ranked no 1 on the Billboard 200 charts for 2 consecutive weeks. Furthermore, all 12 of the album’s songs discovered a spot on the Billboard Hot 100 charts.

In the discharge, Redken president Severine Breton stated, “Of course, we can’t talk about Sabrina without mentioning her iconic hair. From social media to the streets of New York and everywhere in between, everyone is obsessing over her bangs, her blonde, and her blowout.” He additional marked this as the model’s most important partnership up to now and confessed to how the singer’s angle matched their core model values.