Multimedia platform Verzuz, co-established by Swizz Beatz and Timbaland, has secured a distribution partnership with Elon Musk’s X. The data was declared by Beatz and Timbaland by means of an activation in Cannes, France now (June 19).

Less than the terms of the new partnership, the Verzuz co-founders retain their total 100% ownership and resourceful management of the platform, even though X has exceptional distribution rights. Now viewers will be capable to view the livestream sequence for certainly cost-free by X, which reaches an audience of additional than 550 million energetic prospects. 

Previously this 12 months, Beatz and Timbaland reacquired the Verzuz platform from earlier spouse Triller. At the pretty identical time, the pair retained their fairness — collectively with the artists who participated in Verzuz — in Triller.

In a launch saying the X alliance, Beatz mentioned, “We are beyond thrilled to have identified the greatest husband or wife for Verzuz. Not only are we excited to have Verzuz on X, we’re psyched to assist X build the most important amusement enterprise in the earth. I would like to thank Elon Musk, Linda Yaccarino, Brett Weitz, Mitchell Smith and the total X staff for believing in the Verzuz vision. We can’t wait to get to get the job done.”

“We are thrilled to husband or wife with X, the most impressive platform globally,” commented Timbaland. “Our aim has normally been to deliver Verzuz to the entire world, which we can now do even larger than at any time.”

Added X CEO Yaccarino, “X is so very pleased to lover with trailblazing creators, artists and entrepreneurs Swizz Beatz and Timbaland. Our system stands at the forefront of innovation, and Verzuz defines the essence of an revolutionary content material expertise. As we keep on to get the job done with the most interesting voices to deliver premium content material to X, there is no greater fit than this series. With each other we will redefine how customers engage with their favored leisure, one Verzuz at a time.” 

The final sing-off presented by Verzuz, whose president is Steve Pamon, was amongst R&B stars Omarion and Mario in Los Angeles in summer time months 2022. Also showcasing a pre-show with Ray J, Bobby V, Enjoyment P and Sammy, the struggle drew over 5.1 million total viewers across Instagram, Fite Television set, Triller, YouTube, Fb, Twitter and Twitch.

Underneath its partnership with Uncontained Media, headed by Christian Sarabia and Raymond Garcia, Verzuz has also manufactured this sort of displays as the Emmy-winning Travel with Swizz Beatz. Uncontained Media will give as the production enterprise and executive producers of Verzuz.