Warner Data has promoted Robert Santini to senior vp of model partnerships and advert sync, the corporation announced Monday (July 1).

Santini assumes the goal right after 4 a lengthy time as the label’s vp of brand partnerships & advert sync. Under his prior title, he spearheaded initiatives such as Warner Records’ collaboration with Roblox and the NFL for the initially-ever Digital Super Bowl Halftime Overall functionality. The present transpired in the metaverse and was headlined by Saweetie.

Santini also orchestrated the collaboration among Linkin Park‘s Mike Shinoda and Meta for the launch of the Oculus 3 VR headset and oversaw a strategic alliance with NBA2K for new new music and information and facts. This earlier February, he was named to Billboard‘s record of major executives melding the worlds of sports and tunes.

Santini will go on to report to Claudia Butzky, Warner’s govt vp of brand name partnerships & sync.

“It’s astounding performing with Tom [Corson], Aaron [Bay-Schuck], Claudia, and the entire Warner Records workers,” Santini stated in a statement. “Everybody listed here will make you feel like everything is doable. It’s an environment exactly where innovation is fostered and inspired. We’re capable to not just think outside of the box, but to really function outside the house of it. I’m thrilled to continue on working with the group and our roster of proficient artists to make more unbelievable partnerships alongside one another.”

“Nobody understands the intersection concerning music, athletics, and movie game titles really like Robert does,” Butzky adds. “He recognizes the benefit of cross-collaboration and always identifies the potential to break floor early on. He continuously seeks out meaningful partnerships that mirror the artistry of our roster. It is a credit history to his encounter, eyesight, get the job done ethic, and ingenuity.”