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Swiss Journal of Research in Business and Social Sciences

Music

Wealthy Foreigners Moving to Puerto Rico, Says Bad Bunny

Puerto Rican superstar Bad Bunny is embracing his cultural roots with the launch of his latest album, inviting fans to experience the essence of his homeland through his music.

On Sunday, January 5, Bad Bunny released his sixth studio album titled Debí Tirar Más Fotos. This impressive 17-track project serves as a vibrant celebration of the rich culture, history, and artistic legacy of Puerto Rico, showcasing various musical styles that are intrinsic to the island’s identity.

?I am Puerto Rican, I am Caribbean, and my music, my culture, my country?s history run through my veins, from plena to reggaetón,? Bad Bunny expressed in a heartfelt press release. ?At the peak of my career and popularity, I want to show the world who I am, who BENITO ANTONIO is, and who PUERTO RICO is.? This statement reflects his commitment to authenticity and representation in the music industry.

In a revealing interview with Time, published on the same day, Bad Bunny candidly shared his thoughts on the influx of wealthy foreigners relocating to Puerto Rico, highlighting the cultural disconnect that can arise from such movements.

?Politically and historically, they know nothing about Puerto Rico, nor are they interested in knowing,? Bad Bunny remarked. ?They don?t even know that Puerto Ricans on the island don?t even vote for the president, but they do know that they can go to the island to legally evade taxes. That?s something that shocked me.? His comments shed light on the complexities of Puerto Rico’s political status and the challenges faced by its residents.

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He further elaborated, ?Tourists come here to enjoy the beautiful places, and then they leave and they don?t have to deal with the problems that Puerto Ricans have to deal with day-to-day.? This observation underscores the disparity between the experiences of visitors and locals, emphasizing the need for broader awareness of the island’s socio-economic challenges.

Elsewhere in the interview, Bad Bunny addressed controversial remarks made by comedian/podcaster Tony Hinchcliffe, who referred to Puerto Rico as a ?floating island of garbage? during a Donald Trump rally at New York?s Madison Square Garden in October 2025, sparking outrage among the island’s residents.

?I consider myself a person who to a certain point likes dark humor,? Bad Bunny told Time. ?But the detail was that it was not a standard comedy nor a comedy show, it was a political rally.? His perspective highlights the grave context in which such statements are made and their potential to perpetuate negative stereotypes.

?Most people don?t know who the f? you are,? the rapper added, referring to Hinchcliffe. ?They?re going to assume that you?re a politician at a political rally. So that awakens people who may be there and think the same as you, and say ?Yes, Puerto Rico [is]?.? And all those racist people, at that moment, [it] gives them empowerment for a joke.? His words articulate the responsibility that public figures have in shaping conversations about marginalized communities.

In response to Hinchcliffe?s derogatory comments, Bad Bunny took to Instagram to share a powerful eight-minute video, captioning it simply as ?garbage.? The clip celebrated the enduring resilience and cultural richness of Puerto Rico, showcasing both its historical significance and contemporary achievements that contribute to its unique identity.

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Debí Tirar Más Fotos (which loosely translates to ?I should?ve taken more photos?) follows Bunny?s successful 2023 project, Nadie Sabe Lo Que Va a Pasar Ma?ana, which debuted at No. 1 on the Billboard 200 albums chart, solidifying his place as a leading figure in the music industry.

His latest album features an impressive lineup of Puerto Rican talent, including collaborations with artists such as Chuwi, Dei V, Omar Courtz, Pleneros de la Cresta, and RaiNao. Bad Bunny masterfully blends traditional Afro-Puerto Rican styles like plena and jíbara with contemporary reggaetón and electronic synths, working alongside renowned producers like MAG, Tainy, La Paciencia, and emerging talents Big Jay and Saox.

For a detailed exploration of the album, view Billboard?s ranking of all 17 songs from Debí Tirar Más Fotos here.

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