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Swiss Journal of Research in Business and Social Sciences

Women's clothing

2-Minute vs. 10-Minute Makeup Routine: Which is Best?


The distinction between my 2-minute and 10-minute makeup routine lies not just in the time taken, but in the intentionality of each approach. On hectic mornings when every second counts, a swift application of concealer and primer, paired with a dash of bronzer and blush, provides just the right amount of polish to feel alert and put-together. Conversely, when ample time is available, my routine transforms: I meticulously prepare my skin, blend multiple layers, and apply soft highlights and strategic definition with careful precision. One routine embodies efficiency, while the other embraces ritual—each significantly influencing how I approach the day ahead.

daily makeup favorites

daily makeup favorites


This high-shine, transfer-proof liquid lipstick offers bold color that lasts all day—an essential for achieving an effortlessly polished lip in mere seconds.


This creamy, user-friendly brow pencil effortlessly defines and fills in brows, creating a natural and face-framing look with just a few quick strokes.


This silky, buildable bronzer adds warmth to your complexion, providing a natural, sun-kissed finish—perfect for achieving a quick glow in just two minutes or a sculpted look in ten.


This mascara instantly lifts, thickens, and lengthens your lashes using clean ingredients—an everyday essential for achieving wide-awake eyes, regardless of how much time you have.


This creamy, dewy liquid blush blends seamlessly into the skin, providing a fresh flush whether you’re applying it in seconds or layering it for a more pronounced pop of color.


This glowy, lightweight primer with built-in SPF protection preps your skin beautifully, providing a radiant, healthy-looking base—no additional steps required.


This curated set of skin-enhancing essentials includes highlighter, contour, and foundation, designed for quick touch-ups or achieving a full, radiant face when you have more time.


This creamy, light-catching highlighter melts seamlessly into the skin, providing a lit-from-within glow—ideal for quick dabs or building up to full luminous layers.


This lightweight, hydrating concealer brightens and smooths the skin without creasing—ideal for spot-correcting in two minutes or perfecting your complexion when looking for a polished finish.

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