Travis Scott electrified the audience at the College Football Playoff National Championship halftime show on January 20, showcasing his highly anticipated new track “4×4” from the iconic rooftop of Atlanta?s Mercedes-Benz Stadium. This performance marked a significant moment for the artist, as it was his first live rendition of the song, setting the stage for its impending release and piquing the interest of fans and music critics alike. The event was not just a musical performance; it was a celebration of Scott?s artistry and a notable highlight in the world of college football entertainment.

Travis Scott’s electrifying performance at the Notre Dame versus Ohio State game marked his first solo release following the massive success of his 2023 album Utopia. This appearance not only showcased his musical prowess but also gave fans a tantalizing glimpse into what they can expect from the chart-topping rapper in the near future. The anticipation surrounding this new track is palpable, as fans eagerly await further details and insights into Scott’s evolving sound and artistic direction.

The single “4×4,” which is set for an official release on January 24, is accompanied by an exciting philanthropic initiative. Travis Scott has pledged that 100% of the net proceeds from special merchandise, which includes a stylish shirt and zip hoodie designed to honor Los Angeles? first responders, will be donated to Direct Relief?s California Wildfire Response Fund. This generous move highlights Scott’s commitment to giving back to the community amidst the devastating effects of wildfires. Fans can pre-save the merchandise at shop.travisscott.com, and a CD single for “4×4” is also available for pre-order, further contributing to this noble cause.

During the halftime show, Scott performed on a custom-built stage situated on the roof of Mercedes-Benz Stadium, offering fans a breathtaking view of his performance. The audience was treated to an exciting preview of “4×4,” following Scott?s strategic teasing on social media in the lead-up to the event. His ability to generate buzz and excitement around his music continues to captivate fans, and this performance was no exception, leaving attendees eager for more of his innovative sound and artistic expression.

In addition to the thrilling halftime show, Scott also showcased “4×4” during an appearance on WWE?s Monday Night Raw, where the track is set to be the official theme song. This dual exposure not only amplifies the song’s reach but also solidifies Scott’s presence in both the music and entertainment worlds, highlighting his versatility as an artist and his growing influence across different platforms.

Travis Scott’s return to the spotlight comes after a series of remarkable milestones on the Billboard charts. His album Utopia has achieved the incredible feat of being his fourth consecutive No. 1 album on the Billboard 200. This album has been a significant success, generating numerous hits and spending an impressive four consecutive weeks at the top of the Billboard 200 chart, marking it as the first hip-hop release to maintain a position at the top for more than a single week in over a year. Standout tracks from the album, such as ?Meltdown? featuring Drake and ?Fe!n? featuring Playboi Carti, have dominated the Billboard Hot 100.

Scott’s previous album, Astroworld, also made considerable waves, spending multiple non-consecutive weeks at number one on the Billboard 200. This achievement established it as one of the longest-running number-one rap albums of the decade. In a remarkable milestone, back in 2020, Scott became the first artist to have three songs debut at number one on the Hot 100 within a single year, showcasing his incredible talent and commercial appeal in the music industry.

With the imminent release of ?4×4,? anticipation is building among fans and critics alike regarding how this single will perform on the charts. Many are speculating whether this track will herald the arrival of Scott’s highly awaited fifth studio album, which has been the topic of much discussion and excitement in the music community. As the release date approaches, the buzz intensifies, and fans are eager to see what Scott has in store for them.

Travis Scott’s philanthropic initiatives are part of a broader trend of artists stepping up to support victims of the devastating Los Angeles wildfires. In addition to his efforts, several high-profile artists will come together for the FireAid benefit concert scheduled for January 30. The star-studded lineup for this concert includes renowned names such as Billie Eilish, Finneas, Olivia Rodrigo, Gracie Abrams, Green Day, Gwen Stefani, Jelly Roll, Joni Mitchell, Katy Perry, Lady Gaga, Lil Baby, Pink, Red Hot Chili Peppers, Rod Stewart, Sting, Stephen Stills, Stevie Nicks, and Tate McRae. This concert aims to raise significant funds and awareness for those affected by the wildfires, showcasing the music community’s unity and commitment to social causes.