Subsequent to beginning to be revolutionary director of Alaïa in 2021, Pieter Mulier has endorsed a whole host of modeling’s greatest with the Paris-centered trend house’s advertising campaigns. Campaigns from the get-go have incorporated any individual from Mona Tougaard and Anna Ewers to Anok Yai and Kaia Gerber. Previously this yr, the Belgian designer secured none other than supermodel sensational Gisele Bündchen for the Wintertime/Spring 2024 campaign installment. Now, for the Summer time/Slide 2024 year, Mulier taps model-of-the-moment Loli Bahia. The French beauty of Algerian descent poses prior to the lens of photographer Sam Rock. Styled by Aleksandra Woroniecka, the sector fave (who stars in the current techniques of Versace, Saint Laurent and Chanel) poses in just Rock’s photographic studio, showcasing pieces from Mulier’s Alaïa collection against a stark white backdrop, shot in crisp black and white.

Read beneath the reactions of theFashionSpot’s forum associates:

“Beautiful. I often enjoy Pieter Mulier’s Alaïa adverts. So mature and glamorous, Matthieu Blazy should will take notes,” voiced Kanzai the immediate the advertising campaign struck.

“Mulier’s outfits are awful but his strategies are amazing! Really Farida [Khelfa] combined with Sade [Adu] coded! Amazing!” Lola701 enthused.

WAVES only described the advertising campaign as “stunning!”

“So freaking stunning! Adore every one issue about this marketing campaign, which includes the clothes. Sam Rock by no means disappoints and Pieter Mulier is one particular of my preferred designers at the second. His outfits are exquisite,” raved discussion board member philophile.

Sharing the related level of enthusiasm was vogue28: “Absolutely enjoy this. All for the simplicity and how stark, crisp and thoroughly clean it is. Constantly cherished Pieter Mulier’s Alaïa from his styles to his campaigns – and this is no exception.”

See additional of Lolia Bahia as the encounter of Alaïa’s Summer season/Fall 2024 campaign and sign up for the conversation, right here.