Less than 9 months after Nikki Semin Han organized what the previous SM Entertainment CEO known as “the Avengers of the K-pop community joining forces to redefine the industry” in TITAN CONTENT, the newly-launched enterprise is formally starting to roll out its first-ever artist.

Billboard can solely reveal the primary particulars on TITAN CONTENT’s forthcoming woman group AtHeart, which is about to formally debut within the first half of 2025.

Beginning with the reveal of AtHeart’s first two members Sorin and Michi, the upcoming act will share all its members within the coming months as the longer term stars develop particular person on-line presences and join with followers whereas getting ready for his or her Okay-pop debut through particular person Instagram and TikTok accounts. TITAN CEO Katie Kang says, “The members will be sharing their daily lives and unique personalities through their social accounts, showcasing their journey to becoming AtHeart together. TITAN will reveal all members of AtHeart sequentially with special content this year.”

Both 17 years previous, Sorin and Michi hail from South Korea and Hawaii, respectively, and start the construction of what TITAN describes as a lady group that “will appeal to audiences around the world.”

Simultaneously revealing a brand new Okay-pop group’s members and launching their particular person social media accounts is unconventional within the Korean-entertainment business. Most new-artist startups are stored secret — even when pre-debut social media accounts are launched for a gaggle, particular person member accounts are inclined to launch years after establishing themselves on the scene. (For instance, BLACKPINK’s 4 members launched their particular person accounts lower than two years after debuting, however it took greater than eight years for the BTS guys.)

However, as CEO Kang provides, the technique is part of the group’s total imaginative and prescient towards extra related Okay-pop idols.

“The name ‘AtHeart’ speaks to this group’s genuine nature and the connection and love they will build with their fans by empowering them to be their authentic selves,” Kang tells Billboard. “TITAN has been scouting and holding global auditions since the beginning of 2024 and we were captivated by the incredible talent we discovered. These members are so uniquely charming and they embody the next generation of K-pop. I know fans around the world will resonate with their genuine personalities and I am so excited for all the global fans to listen to their songs and watch their performance.”

“As the first K-pop company established in the U.S., TITAN will take an innovative and disruptive approach to creating, marketing, and promoting the content and artists we produce,” provides Han, Chairman at TITAN. “Working with powerhouse executives, creators, and producers from both East and West, we will break the mold by targeting global markets simultaneously from the start.”

Chief Business Officer Dom Rodriguez describes the Los Angeles–primarily based firm as “an artist-first and fan-first company,” touting its prodigious targets could be met with TITAN’s deeper involvement within the musical and private processes of creating Okay-pop stars.

“We are relentless in our pursuit of innovation and creativity,” the CBO provides. “We prioritize the needs of our artists, the exceptional songwriters and producers who are integral to our success, and the dedicated fans who drive the K-pop phenomenon. Our hands-on A&R process is meticulously designed to elevate the next generation of K-pop artists, maintaining the highest standards of musical greatness. Collaborating with accomplished writers and top music producers worldwide, we’re committed to upholding excellence and shaping the future of music.”

“AtHeart marks the beginning of an exciting journey built upon the connection between K-pop idols, their dedicated fans, and music, with a commitment to upholding everything that makes K-pop unique and special,” says TITAN Chief Visual Officer Guiom Lee. “Backed by a team of industry experts who share a profound love and understanding of the genre, we will display innovation across all facets of AtHeart, pushing the limits in today’s ever-changing digital landscape. From top-tier visuals and fashion to captivating musical performances, we are excited to unveil AtHeart to a global audience.”

As beforehand reported, the group making up TITAN has experiences with Okay-pop artists throughout generations, together with chart-topping names like BoA, Super Junior, Girls’ Generation, EXO, TWICE, Monsta X, ITZY, The Boyz, and extra. Beyond artist improvement and administration, TITAN plans to provide music festivals and revealed plans to mix “traditional K-pop training and artist development with Web3 and metaverse innovation.” The firm additionally introduced at this time that it’s going to quickly open an upcoming platform the place “AtHeart will communicate with global fans with new and diverse content through a K-pop fandom platform that combines various innovative technologies such as Web3 and AI.”

Get to know Sorin and Michi in these first-look photographs under and by following the longer term AtHeart members on social media. Look out for extra from the group through its official web site