Dior has set a film launch date for Rihanna’s J’Adore Dior movie for Sunday, September 1, at 8 p.m. CET. The model revealed the premiere date and time on the official Dior Beauty Instagram web page. The “Umbrella” singer labored alongside director and photographer Steven Klein on the brand new J’Adore Dior movie. A teaser exhibits the 36-year-old strolling by means of the gates of the palace in excessive heels, as reported by Elle. Other images from the marketing campaign showcase her in a brand new neckpiece, resembling the perfume’s eminent bottle and caramel-blonde hair.

According to The Hollywood Reporter, Dior first teased a “new queen” for J’Adore on Instagram in June, solely to disclose that it was Rihanna. The “Oceans 8” actress has had a longstanding relationship with the model. Moreover, followers had already began speculating she was the fragrance’s new face following her look at Dior’s Fall 2022 ready-to-wear present and Spring 2024 high fashion present.

Rihanna’s hazel eyes, pores and skin tone, and the colour of Versailles seemingly complement the J’Adore Dior marketing campaign, which options gold tones. The model referred to as it a “metamorphosis and a coronation between a pop idol and a legendary perfume.”

Dior’s J’Adore has existed for 1 / 4 century after perfumer Calice Becker created it in 1999. Before Rihanna’s inclusion, Charlize Theron had remained the face of J’Adore for 20 years. Theron will now serve the French luxurious style model’s model, jewellery, and skincare ambassador.

J’Adore’s latest model is a creation by grasp perfumer Francis Kurkdjian, who has been a fragrance creation director since 2021. The movie, starring Rihanna, premieres on September 1 at 8 p.m. CET.