Make no mistake Gigi Hadid stays a drive to be reckoned with inside the world of trend. Throughout 2024 alone, the American magnificence has turn into the face of mega trend manufacturers like Isabel Marant, Miu Miu, Victoria’s Secret and Marc Jacobs. Gigi’s newest gig entails turning into the face of the Rabanne Million Gold For Her perfume. Hadid reunites with Mert Alas for the event, who’ve beforehand collaborated collectively for the covers of Vogue Paris and W Magazine. In the portrait print marketing campaign shot, Gigi clutches an outsized bottle of the fiercely female scent and wears a series mail costume designed by Rabanne artistic director Julien Dossena. In the accompanying marketing campaign video, Gigi Hadid storms down a golden catwalk to the beat of Beyonce’s PURE/HONEY.

Read beneath the reactions of theFashionSpot’s discussion board members:

“No original thought on the casting,” TomBlanksFullFatMiuMiu critiqued.

“It looks like the second iteration of Tory Burch’s ‘Sublime‘ campaign,” disapproved fashionlov.

“Hm. A Tory Burch and Rabanne fragrance campaign each coming out within days. The same kinda blank slate studio creative direction, shot by Mert Alas, starring one of the two nepo models who became big around 2016.. Feels like we are reaching the peak of something,” tomtakesphotos chimed in.

ReneSanchez added: “So I guess that, holding the giant perfume bottle is part of the entry package of Mert & Marcus, or at least part of the summer sale!”

“There’s something so bland and cheap about Gigi Hadid. She just does not look like a proper supermodel here at all,” voiced Serend1pity.

“Not groundbreaking, alluring or enchanting by any means but Gigi Hadid has a presence here (unlike Kendall) and I do like the music choice and movement from the video,” reasoned vogue28.

Share your personal ideas on Gigi Hadid for Rabanne Million Gold For Her on theFashionSpot boards, right here.