Welcome to Billboard Pro’s Trending Up e-newsletter, the place we take a better have a look at the songs, artists, curiosities and developments which have caught the music business’s consideration. Some have come out of nowhere, others have taken months to catch on, and all of them might develop into ubiquitous within the blink of a TikTok clip. 

This week: Linkin Park’s second act is off to a exceptional begin on streaming, Rich Homie Quan’s catalog skyrockets on streaming after his tragic passing, Taylor Swift and Travis Kelce give an ’00s basic a singalong bump and far more.

Linkin Park’s Streaming Catalog Soars Following Comeback News

Next week’s Hot 100 chart will possible function a brand new Linkin Park single — a sentence that will have appeared unbelievable only one week in the past. Yet the band’s return, as lined in Billboard’s unique cowl story final Thursday (Sept. 5), has produced new enviornment tour dates (kicking off tonight at The Forum in Los Angeles), a brand new studio album (From Zero, out Nov. 15) and a high-powered new track, “The Emptiness Machine,” that’s off to a scorching begin at streaming.

After being launched at 6 pm ET on Thursday as Linkin Park launched into a world livestream efficiency, “The Emptiness Machine” earned 2.22 million U.S. on-demand audio streams on Friday, its first full day of launch, based on Luminate. The single hovered about a million U.S. audio streams over the following three days, and ended its first full four-day stretch with 6.47 million streams, whereas additionally racking up over 6,000 in digital gross sales — possible setting it on tempo for a giant Hot 100 bow. 

Yet Linkin Park’s return can be boosting the band’s again catalog and largest hits, as listeners revisit their previous albums earlier than receiving a brand new one in November. From Sept. 6-9, the band’s catalog (minus “The Emptiness Machine”) earned 30.11 million mixed U.S. audio streams — a 62% enhance in comparison with the identical four-day interval in the course of the earlier week. That spike additionally included huge week-over-week positive aspects for hits like “Numb” (up 60%), “One Step Closer” (up 76%) and “Faint” (up almost 100%), as followers heard new co-vocalist Emily Armstrong sing all three in the course of the band’s livestream and needed to listen to the basic variations, too. – JASON LIPSHUTZ

Rich Homie Quan Catalog Surges on Streaming Following Rap Great’s Death

The hip-hop world was shaken final week (Sept. 5) by the tragic information of Rich Homie Quan’s dying on the age of simply 33. The Atlanta rapper, whose actual title was Dequantes Devontay Lamar, had been one in all hip-hop’s main hitmakers of the mid-2010s, throughout a time wherein his house metropolis primarily took over because the U.S.’s rap capital. Over the times that adopted, tributes poured in from Quan’s collaborators and contemporaries, saluting each the person and artist and expressing shock over his untimely passing. 

Fans of Rich Homie Quan in fact additionally expressed their grief by streaming his music in huge numbers. Over Sept. 2-4, the three days earlier than his dying, the rapper amassed 1.7 mixed million official on-demand U.S. streams for his solo catalog as a lead artist – however that quantity skyrocketed to 31.7 million complete over the next three days, based on Luminate, an eye-popping achieve of 1,727%. Leading songs from his catalog over that interval embrace his Hot 100 hits “Type of Way” (4.5 million mixed streams, a 1,892% achieve) and “Flex (Ooh, Ooh, Ooh)” (3.6 million streams, up 1,666%). 

Those numbers don’t account, nonetheless, for maybe the track most celebrated on social media following Quan’s passing: “Lifestyle,” his basic 2014 team-up with Atlanta rap icon Young Thug, launched beneath the collective title Rich Gang. Over the identical interval, “Lifestyle” was as much as 4.7 million mixed streams, a 598% achieve from the earlier three-day interval. – ANDREW UNTERBERGER

The Taylor Bump: Works for ‘00s Retro-Rockers as Well as Presidential Candidates

Taylor Swift made international headlines on Tuesday night time (Sept. 10) together with her official endorsement of Democratic presidential candidate Kamala Harris, asserting her help of the present vice chairman with a social media blast following Harris’ debate with former president Donald Trump. The affect of the largest determine in modern popular culture’s co-sign will possible be main — however Harris isn’t the one particular person benefiting from the Taylor Swift Bump this week.

On Sunday (Sept. 8), Swift attended the U.S. Open males’s tennis finals in Queens, New York (that includes one other Taylor in American finalist Taylor Fritz), together with superstar beau Travis Kelce. There, the pair had been noticed singing (and even air-guitaring) alongside to a ’00s basic — “I Believe in a Thing Called Love,” signature hit for ’00s U.Okay. retro-rockers The Darkness — with Swift in fact dramatically pantomiming the lyrics as nicely.

Click right here for the complete story on The Darkness’ Taylor/Travis streaming bump. – AU

‘Beetlejuice Beetlejuice’ Has the Recipe for a “MacArthur Park” Revival

For the just lately launched field office-topping movie Beetlejuice Beetlejuice – sequel, in fact, to the cult basic 1988 comedy Beetlejuice – the filmmakers needed to recreate the magic of the primary movie’s well-known solid lip sync scene, set to Harry Belafonte’s “Banana Boat (Day-O).” They didn’t wish to re-use Belafonte’s ‘50s staple for the scene, nonetheless, in order that they determined to go together with one thing very, very barely extra fashionable for the 36-years-later sequel: “MacArthur Park,” the weird Jimmy Webb-penned psych-pop rhapsody that turned a No. 2 Hot 100 hit for actor-singer Richard Harris in 1968, earlier than Donna Summer took her discofied model of all of it the best way to No. 1 in 1978. 

Since showing within the hit sequel, “MacArthur Park” has been rising on streaming, with the Harris model featured within the movie racking up over 110,000 U.S. on-demand audio streams from Sept. 8-11 – the movie’s 4 days of launch – a 939% achieve over the identical interval within the prior monitoring week, based on Luminate. Summer’s model, which additionally seems on the movie soundtrack, has been the same beneficiary – it’s up 241% to 98,000 streams over the identical interval – and Belafonte’s “Day-O,” which solely seems on the soundtrack via a canopy model from Alfie Davis & The Sylvia Young Theatre School Choir, can be up 52% to 485,000 streams. – AU

Season’s Gainings: Kendrick Lamar Super Bowl Announcement Strikes a Chord on DSPs

The NFL season has kicked off as soon as once more, and even should you weren’t following the motion on Sunday (Sept. 8), you would possibly’ve nonetheless felt the joy of soccer’s return – due to the early-day announcement that the upcoming Super Bowl LIX in New Orelans can be headlined by rapper-of-the-moment Kendrick Lamar. The announcement was met with some controversy, as many rap purists voiced their help for Big Easy hip-hop icon Lil Wayne as an alternate headliner, however loads of streaming listeners had been evidently nonetheless pumped by a potential Okay Dot set – the rapper’s complete streams for Monday had been over 11.6 million, based on Luminate, a 12% achieve from the prior Monday. – AU