Mark your calendars, style lovers! On October twenty ninth, Universal Standard companions with multidisciplinary artist, activist, and all-around style visionary Jordan Underwood (they/he) to debut a limited-edition assortment, Jordan x US. This partnership is greater than only a new capsule drop; it’s a celebration of androgynous model and self-expression for each physique, sizes 00-40. And in at this time’s local weather, the place so many manufacturers are quietly scaling again their inclusivity efforts, this collaboration is a daring, refreshing assertion.

For years, Universal Standard has been main the cost in size-inclusive style, and this assortment takes their mission to the subsequent degree. By teaming up with Jordan Underwood—a fats liberation advocate and content material creator identified for his or her distinctive mix of artwork and activism—Universal Standard is doubling down on what they do greatest: creating high-quality, completely tailor-made, and accessible style that refuses to compromise on match or model. And, on this case, they’re providing one thing the plus dimension style market has desperately wanted: extra decisions for everybody, in all places.

Jordan x US: Not Just Androgyny, But True Adaptability

The Jordan x US assortment breaks the mould by providing 5 androgynous wardrobe staples that ship Universal Standard’s signature mixture of consolation, high quality, and flexibility. Think effortlessly cool necessities like a sweatsuit, flannel, denim, and a crop high—all designed to match each physique, from dimension 00 to 40. The actual kicker? These items are adaptable in a approach that encourages you to play together with your proportions, experiment with completely different types, and customise your model.

Underwood’s imaginative and prescient is woven into each sew, pushing Universal Standard to broaden its already groundbreaking method to sizing. Each piece permits you to dimension up or down, permitting freedom to alter based mostly in your model temper. Whether you’re feeling a bit outsized and comfortable someday, or smooth and fitted the subsequent, this assortment is prepared to flex with you.

“We’re all about challenging the industry’s outdated standards, but Jordan’s fearless risk-taking in styling really opened our eyes to breaking some of our own rules,” says Universal Standard’s Chief Design Officer, Ramon Martin. “When a customer’s choices are confined to cultural norms, their potential for expression is limited. This collection with Jordan offers more choice than ever before—and we’re excited to help people break out of that mold.”

In different phrases, it’s not simply style. It’s an expertise—a canvas for self-expression that celebrates the great thing about all our bodies.

Why This Collaboration Matters Right Now

If you’ve been following style tendencies (and let’s be actual, you ought to be), you may need seen a troubling sample: whereas manufacturers love to wave the inclusivity flag, many are quietly chopping again on dimension choices and various illustration. Universal Standard isn’t about that life. They’re right here for the lengthy haul, dedicated to creating style for all our bodies, not just a few.

By collaborating with Jordan Underwood, a trans, plus dimension artist who’s spent their life altering ill-fitting garments and preventing for a spot in style, Universal Standard is sending a strong message: everybody deserves a seat at the style desk.

“For so long, the fashion industry ignored the majority of people who fall outside its stereotypical binaries and beauty standards,” says Underwood. “I grew up squeezing into clothes that weren’t made for me, all in the pursuit of authentic self-expression. I’m beyond excited to partner with Universal Standard to create a capsule that finally empowers all people to shop and express their individuality.”

And the timing? Impeccable. As the business struggles to preserve the momentum of inclusivity, Jordan x US appears like a battle cry—a reminder that style is for everybody, and it’s about time manufacturers cease pretending in any other case.

The Jordan x US capsule will probably be obtainable at Universal Standard’s SoHo showroom, by their US on Tour in-person buying experiences, and on-line at UniversalStandard.com.

So, how can you get your arms on this groundbreaking assortment? Starting October twenty ninth, you have three choices! Prices vary from $59 to $148, making this assortment not solely size-inclusive but additionally financially accessible.

Whether you’re searching for a standout flannel to boost your fall wardrobe, or a perfectly-tailored pair of denims that you’ll truly need to put on, the Jordan x US assortment has one thing for each physique, each model, and each vibe.

With Universal Standard and Jordan Underwood, the way forward for style is brighter, bolder, and far more inclusive. Time to store, experiment, and—most significantly—categorical your self.