The viral moment originated during a Wicked junket interview featuring journalist Tracy E. Gilchrist alongside actors Cynthia Erivo and Ariana Grande, who portray the iconic characters Elphaba and Glinda. This engaging discussion provided a platform for an emotional exchange that resonated deeply with viewers, showcasing the intersection of art, identity, and community.

During the interview, Gilchrist, representing EqualPride and the Out Journal, remarked to Erivo, “This week, individuals are taking the lyrics to ‘Defying Gravity’ and really holding space with that. And feeling power in that.” This statement encapsulated a moment of connection and emotional resonance, highlighting how art can serve as a refuge and source of strength for marginalized communities, especially in these challenging times.

Erivo, visibly moved by Gilchrist’s words, responded, “I did not know that was happening… that is really powerful. That is what I wanted.” This exchange not only highlighted the emotional depth of the conversation but also demonstrated the impact of shared experiences within the LGBTQ+ community. It reinforced the idea that the arts can foster understanding and connection among individuals navigating similar struggles.

As Erivo became emotional, Grande instinctively reached out to comfort her, but humorously ended up holding onto her long, Elphaba-green painted fingernail instead. This light-hearted moment amidst the intensity of the discussion serves as a reminder of the joy and solidarity that can exist within the LGBTQ+ community, even during poignant conversations.

Gilchrist remarked, “I’ve seen it on a couple of posts; I do not know how widespread. But I’m in queer media,” indicating her awareness of the conversation surrounding “holding space” and its significance in queer culture. Her acknowledgment of this growing dialogue underscores the importance of representation and visibility in media, particularly for those who identify as LGBTQ+.

The clip rapidly gained traction across social media platforms, with the phrase “holding space” becoming a viral meme. The video amassed over 6 million views on X and surged in popularity on TikTok and Instagram, drawing in celebrities and brands who eagerly participated in the viral moment, showcasing the widespread impact of this powerful concept beyond its initial context.

In a recent interview with Variety, published on Monday, Gilchrist reflected on the unexpected virality of her interview, shared her thoughts on how her words became a “catchphrase,” and offered insight into the true meaning behind “holding space.” This deeper understanding emphasizes the significance of emotional presence and support in fostering community and resilience.

Gilchrist shared her preparation for the junket, stating, “I just did what I do, going in and doing an interview. I tend to be the one who asks the socially relevant question, or perhaps more serious than [most junket questions]. Mind you, this interview took place a day and a half after the election, so I approached it very earnestly and sincerely.”

“I’m glad people are finding joy in it and laughing, and that it’s so viral,” she added, expressing her delight over the positive reception of her words and the shared laughter that has emerged from the moment.

When asked about her feelings regarding the clip’s virality, Gilchrist admitted that it was “overwhelming,” sharing that it “didn’t really go viral until last Friday.” This sense of surprise and gratitude reflects the unpredictable nature of viral content and the connection it can foster among people.

“I was in meetings when my phone started blowing up,” she recounted. “Later, I was at lunch with a friend, and he kept asking me to explain what was happening — like, why is it funny? I don’t know! It just is.” This anecdote highlights the spontaneous nature of humor and how viral moments can resonate unexpectedly with audiences.

Gilchrist then addressed a common question, providing her perspective on what “holding space” truly means in the context of emotional connection and support.

“I was very inspired by Tony Morrison, [senior communications director] from GLAAD. He posted the lyrics of ‘Defying Gravity’ before I did my interview. It was a great explainer,” she shared with Variety. “Holding space means being physically, emotionally, and mentally present with someone or something. For me, it’s about being in the moment, not being distracted, and feeling something on a cellular level.” This definition captures the essence of emotional support and presence in relationships.

“I believe you can hold space with the lyrics of a song — one you’ve heard many times — and it can instantly take on new meaning, especially for queer individuals. The Trump administration is targeting LGBTQ+ individuals through Project 2025,” she continued. “When Cynthia sings, ‘I’m through accepting limits,’ there’s power in that. She plays a character who is othered, and who comes into her full power when exiled by a charlatan and a cruel leader. There is a lot of resonance there right now for anyone who feels marginalized. For me, holding space is about listening to those lyrics anew and finding solace or inspiration.”

While she mentioned to Erivo during the interview that she had seen “a couple of posts” about it, Gilchrist disclosed to Variety that much of her inspiration behind that question “actually came from a conversation with a friend.” This highlights the collaborative nature of ideas and how shared experiences can influence meaningful discussions.

“I was using that to tee up the question, and I was a little thrown off by [Cynthia’s] response because it was so sincere and real,” she recalled. “I was a bit flustered. I could have said, ‘I have all these friends, and that’s our conversation.’ But instead, I said, ‘I’m in queer media.’” This moment illustrates the unpredictability of genuine dialogue in interviews.

When the outlet referred to the clip as a “definitive moment for queer media,” Gilchrist remarked, “It’s a catchphrase now.” This statement reinforces how certain phrases can encapsulate broader social sentiments and experiences, becoming a rallying cry for communities striving for acknowledgment and representation.

She also shared her experience navigating the attention from becoming a viral sensation.

“It’s been really wild. Of course, there are cynics and haters out there, but I’m really just trying not to pay too much attention to that,” Gilchrist explained. “This was for us, for queer people who understand what I meant by holding space — or really, for anyone who feels marginalized and can relate. So it’s for us. It’s not for them. They can hate all they want.” This statement underscores the resilience of marginalized individuals in the face of negativity.

When asked about her future plans, Variety inquired if she intended to launch merchandise or even create a “Holding Space” docuseries; to which Gilchrist confirmed that the latter is already in progress. This illustrates her proactive approach to leveraging her newfound visibility for positive impact.

“I’m much slower than the internet,” she admitted. “Friends of mine have been telling me to get a merch store up and running. I’m already seeing T-shirts and ballcaps. A friend of mine was at a gay bar in Minneapolis this weekend and said someone was wearing a shirt with my face on it,” she shared. “I haven’t considered the full breadth of what this might be. I had a podcast with The Advocate a few years ago, so who knows? Maybe a little podcast. I’m open.” This highlights her willingness to explore various avenues for engagement.

Gilchrist previously spoke about the virality of “holding space” last week, reflecting on the moment with Out, the publication she represented during the junket.

“When I posed the question to Cynthia about people holding space with the lyrics to ‘Defying Gravity,’ it was two days after the election, and everyone I knew in the LGBTQ+ community was trying to make sense of what we might be facing,” she explained. “I loved her response, and I’m glad that people are laughing, because I know I could use one about now.” This reflects the therapeutic role of humor and connection in addressing societal challenges.

“I never considered I would become a meme,” Gilchrist added. “But as an unrepentant showqueen, I’m thrilled that it’s for something this campy, in response to a movie I love. Now go see Wicked!” This playful remark encapsulates her enjoyment of the moment and the joy of embracing one’s identity.