At theFashionSpot, we have developed a keen critical eye regarding the advertising strategies employed by the luxury Italian fashion powerhouse, Prada. It’s understandable given that the recent campaign visuals, primarily crafted by renowned photographer Willy Vanderperre, have not resonated with our expectations. However, it appears that co-creative directors Miuccia Prada and Raf Simons may have taken our feedback to heart. They have enlisted the talented Swiss photographer Reto Schmid for the 2024 Prada Galleria handbag campaign, marking a refreshing shift in their creative approach. Schmid captures renowned models Ella Rattigan, Ornella Umutoni, Amanda Murphy, and Lexi Boling in a captivating cinema backdrop, showcasing various iterations of the iconic Prada Galleria handbag, which made its debut in 2007, thus merging nostalgia with contemporary flair.

Spotlight on Ella Rattigan, Ornella Umutoni, Amanda Murphy & Lexi Boling in the 2024 Prada Galleria Handbag Campaign:

Discover the Enthusiastic Reactions from theFashionSpot’s Community Regarding the Campaign:

“I appreciate the mood, the nostalgic retro aesthetic, and the absence of a sterile white backdrop,” expressed kokobombon, highlighting a refreshing change in visual presentation.

“Even though the bag itself feels quite tacky, the campaign manages to elevate it to its highest potential,” admitted TashaRose, showcasing a mix of skepticism and appreciation for the creative direction.

“This campaign is truly breathtaking,” praised Overindulgence. “The campaign’s warmth and moody atmosphere embody the essence of what Prada should represent. It’s uplifting to see that Prada can still deliver such impactful visuals!”

Vogue28 echoed similar sentiments, stating, “This evokes classic Prada vibes; I absolutely adore the campaign imagery that transports me back to the Prada aesthetic of 2008. It’s a significant upgrade from their recent efforts. The mood is enchanting, and I especially love the subdued color palette along with the inclusion of Lexi Boling.”

“The shot featuring Lexi strongly reminds me of the ‘Old Prada’ times,” noted Frederic01, emphasizing the nostalgic connection that the imagery invokes.

For more insights and visuals from the 2024 Prada Galleria handbag campaign, join the ongoing discussion here.