At theFashionSpot, we have been closely monitoring the dynamic advertising campaigns of H&M throughout 2024, particularly because of the creative vision brought by photographer Rafael Pavarotti. This Brazilian artist has rapidly established himself as one of the top talents in the fashion industry, and his recent work for the Spring 2024 campaign featured some of the most prominent names in modeling, such as Vittoria Ceretti and Anok Yai. Pavarotti transported us to his native Brazil for the vibrant Summer 2024 campaign. However, as we transition into the Fall/Winter 2024 season, H&M has opted for a fresh direction, enlisting the British photographer Sam Rock. This change brings a different aesthetic as Rock captures models like Loli Bahia, Lila Moss, and Bibi Breslin, along with pop sensation Charli XCX.

Discover the Stunning Fall 2024 H&M Campaign Captured by Sam Rock

Explore Enthusiastic Reactions from theFashionSpot Community

“Most of the clothes look good,” remarked MModa, noting the appeal of the collection. “The long sheer dresses must be Chloé inspired. I appreciate the casting choices (except for Lila Moss) and the photographer Sam Rock’s work. Loli Bahia and Bibi Breslin are my favorite models in this campaign!” This highlights the strong opinions of our community regarding the various elements of the campaign, including styling and model selection.

“Bibi looks amazing,” excitedly commented forum member Ihhbl, indicating the strong impression that Bibi Breslin has made on the audience. The admiration for her presence in the campaign reflects her rising status in the industry and the impact of her portrayal in advertisements.

“Lila is the perfect girl for H&M! I hope they signed her for a multi-year exclusive contract!” expressed GivenchyHomme. This sentiment emphasizes the belief that Lila Moss embodies the brand’s image well, suggesting a desire for her continued collaboration with H&M.

Vogue28 shared: “Absolutely loved Rafael Pavarotti for H&M, but I’m seeing this campaign in stores and I’m a fan. The simplicity of the images is beautiful and aligns perfectly with the H&M brand ethos. The casting is fantastic, and I’m always excited to see Lila Moss, Loli Bahia, and Bibi Breslin featured!” This feedback points to the effectiveness of the campaign, showcasing the strong connection it has fostered with the audience.

Delve deeper into the captivating world of the H&M Fall 2024 campaign featuring Lila Moss, Loli Bahia, Bibi Breslin, and the rest of the talented cast. Join the lively conversation about this campaign and share your thoughts with our community here.