Prada’s 2024 Holiday Ad Campaign Unveiled

Since taking on the roles of co-creative directors at Prada in 2020, Miuccia Prada and Raf Simons have increasingly collaborated with renowned photographer Willy Vanderperre. Vanderperre has been called upon multiple times to capture the essence of the brand’s campaign visuals, creating stunning imagery for significant collections such as the Fall 2023, Holiday 2023, Spring 2024, and the recently launched Fall 2024 season. Their latest collaboration features the highly anticipated Prada Holiday 2024 campaign, showcasing an exciting ensemble cast that includes American actress Maya Hawke, South Korean singer Karina, American actor Kelvin Harrison Jr, and British actor Louis Partridge. The campaign captures a cozy festive gathering, where the cast engages in lively conversations around a table brimming with holiday treats, including the whimsical Prada ‘Tricks’ robots.

Unveiling the Enchanting Prada Holiday 2024 Campaign:

Explore the Reactions from the Fashion Community on the Prada Holiday 2024 Campaign:

“Nobody wants to be at that party,” expressed user RaisinBoy in a candid critique.

“Is this intended to be a celebration? Where’s the vibrant holiday spirit in this scene?” questioned matheus_s, echoing a sentiment of disappointment.

Similarly, FashionFanatico chimed in, stating, “Where’s the food, the joy, the gifts? I would prefer to work than participate in a holiday gathering like this,” articulating a strong aversion to the campaign’s portrayal of festivities.

“Not impressive. The cast lacks chemistry, and the red color scheme is quite jarring to the eye,” added Nomar, offering a visual critique of the imagery.

Kimihiro shared their frustration, stating, “I’m exhausted by Raf’s continuous collaboration with Willy Vanderperre. The last Prada holiday campaign that captured my heart was the one for Holiday 2020!” expressing a longing for past glories.

“Miuccia and Raf, this is bewildering. What on earth is this? And I can’t comprehend what has happened to Maya Hawke; she appears unrecognizable from every angle,” observed Cocteau Stone, voicing a common concern about the portrayal of the actress.

Discover more about the Prada Holiday 2024 advertising campaign featuring Maya Hawke, Karina, and their fellow cast members. Join the conversation and share your thoughts on this intriguing campaign here.