The Curvy Fashionista

State of Plus Size Fashion Survey: Why You Should Participate

Ladies, fashion enthusiasts, and champions of curves, it’s time to unite for a significant discussion that transcends our vibrant wardrobes and undeniable self-confidence. We are thrilled to announce the launch of the groundbreaking State of Plus Size Fashion Survey—a pioneering initiative born from the collaboration of The Curvy Fashionista and Plus Model Magazine. This partnership represents a bold step towards amplifying the voices of the plus size community, and we need YOUR input to ensure it resonates.

Let’s face the facts: the fashion industry has often overlooked the desires and needs of plus size consumers. While there have been some positive changes, the reality is that the plus size fashion landscape still requires substantial improvements. From the confusion surrounding sizing to the glaring lack of diverse representation (where’s the inclusivity?), it’s time to align our needs with what brands are currently offering. Remember, YOU are the catalyst for this transformation.

Discover the Purpose Behind the State of Plus Size Fashion Survey

TCF x PMM present the State of Plus Size Fashion Survey

We are reaching out to YOU, the incredible plus size community, to share your insights and experiences. We want to know what aspects of plus size fashion are working, which ones are falling short, and what crucial elements are missing from the industry. This survey encompasses everything from your shopping preferences to your thoughts on representation, aiming to capture a comprehensive view of the plus size fashion landscape.

What’s at stake here is more than mere data collection; it’s about igniting a movement. This initiative is a blueprint for the future of plus size fashion, crafted by those who intimately understand the daily realities and challenges of living in a plus size body: YOU. Who better to articulate our needs than the very individuals navigating this journey every day? Spoiler: there’s no one better.

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“Joining forces with Marie Denee and The Curvy Fashionista feels like a full-circle moment. As two women of color who’ve dedicated our careers to advocating for inclusivity and equity in the plus size fashion industry, this collaboration is about so much more than just a project—it’s a movement. Together, we’re celebrating the power of our community and pushing for real change in how the plus size consumer is seen, heard, and served. This partnership is about rewriting the narrative, and I couldn’t be more honored to stand with Marie in sparking this transformation.”

Madeline Jones, Plus Model Magazine Editor in Chief

Understanding the Importance of Your Participation

For far too long, fashion brands have operated with a narrow perspective, complacently believing they are meeting our needs. (Spoiler alert: they’re not.) They lack essential data, insights, and the understanding necessary to cater to our community effectively. This is where YOUR voice becomes crucial. By engaging with the State of Plus Size Fashion Survey, you are not merely sharing your thoughts; you are delivering a vital wake-up call that the industry desperately requires.

Picture this: A future where brands truly comprehend our desires. A reality where your favorite stores stock the styles you crave in the sizes that fit you perfectly. A world where marketing campaigns genuinely reflect the vibrant diversity of our community. It may sound like a fantasy, but such dreams can become reality when we collectively amplify our voices.

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What Sets This Survey Apart from Others

Let’s be honest: this is not just another routine survey. We are witnessing a historic collaboration between two of the most prominent voices in the plus size media landscape. When we say historic, we mean it. The findings from the State of Plus Size Fashion Survey will culminate in the inaugural State of Plus Size Fashion Report, anticipated to be released at the beginning of 2025.

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But that’s just the beginning. This report will be enriched with expert analysis not only from myself and Plus Model Mag EIC, Madeline Jones, but also from industry professionals specializing in plus size marketing and fashion. Together, we are committed to illuminating the needs of the community and challenging the industry to respond effectively. We will be holding a mirror to the fashion world, asking, “This is what the community demands. How will you address it?”

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The Benefits of Participating in This Survey

What’s in it for you, aside from the fulfillment of knowing you are influencing the evolution of fashion? You gain the opportunity for your voice to resonate on a GRAND scale. Not to mention, you’ll earn some serious bragging rights. In the years to come, when plus size fashion reaches its pinnacle, you can proudly declare, “I played a role in that transformation.” How’s that for a powerful statement?

via GIPHY

Are You Ready to Join the Movement?

The survey is designed to be quick and easy, taking only about seven minutes to complete—less time than it takes to scroll through disappointing size options on your favorite brand’s website. Every response is invaluable. Each comment, critique, and suggestion propels us closer to realizing a world where plus size fashion meets our expectations and desires.

Let’s unite, community! Let’s demonstrate that the plus size movement is a formidable force. Let’s create meaningful change together. We’re not just making noise; we’re paving the way for real transformation. Are you prepared to make history with us?

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Sassy side note: Don’t forget to rally your friends and share this survey widely. The more voices we gather, the greater the impact. Let’s elevate this movement to new heights, gorgeous!

  • Marie Denee

    Marie Denee is the founder and Editor in Chief of the digital plus size media platform, The Curvy Fashionista. With over 11 years of prior retail and management experience and her MBA in Marketing, Marie often is sought after for her industry knowledge, marketing expertise, and the ins and outs of plus size fashion.

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