At theFashionSpot, we hold Paula Merlo in exceptionally high esteem. Since stepping into her role as the editor of Vogue Brazil in 2018, Merlo has been a powerful advocate for showcasing a wide array of homegrown fashion talent. The magazine’s cover stars throughout 2024 reflect this dedication, featuring renowned figures such as Valentina Sampaio, Raquel Zimmermann, Gisele Bündchen, and Fernanda Torres, among others. As we approach 2025, it is a momentous time for the Brazilian fashion publication, as it proudly marks its 50th anniversary. To celebrate this milestone, one of Brazil’s most iconic models, Alessandra Ambrosio, graces the cover(s) of the January 2025 issue. Captured by the talented Nicole Heiniger, Alessandra shines in a stunning beach setting, styled by Rita Lazzarotti in exquisite pieces from local designers like Caio Vinicius and LED.

Alessandra Ambrosio Shines on the January 2025 Cover of Vogue Brazil:

Discover the Exciting Reactions from theFashionSpot’s Forum Community:

“I admire how they creatively combined the masthead with the number 50,” expressed forum member mikel.

“Having Alessandra Ambrosio on the cover of Vogue Brazil is always a win for me. I happen to love both covers this time around; they are simply stunning! The beach backdrop, the wet hair look, and the clever integration of the 50 with the masthead all work beautifully together,” shared vogue28.

“I appreciate that even though it’s a summer edition, there’s an intriguing darker vibe on the covers, especially the second one,” noted gustavo prado.

However, not every opinion was positive. “After all these years, how can Vogue Brazil produce something like this? These covers feel like something from a poorly executed supplement,” commented Xone.

“What a missed opportunity for summer! They should have showcased the breathtaking beaches of Northeastern Brazil. This feels like a lazy effort, and I cannot accept this,” criticized matheus_s.

On the other hand, MModa defended the choices made, stating, “The covers and the entire spread resonate beautifully with me and truly capture the essence of summer.”

Explore more of Alessandra Ambrosio’s stunning visuals from the Vogue Brazil January 2025 cover shoot and engage in the lively discussions on theFashionSpot forums, here.