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A$AP Rocky has had an eventful week, celebrating a not guilty verdict in a recent shooting trial while also marking his 37th birthday. Adding to the excitement, he has made history by being appointed as the very first creative director of Ray-Ban. This significant milestone not only highlights his influence in the fashion world but also opens up new avenues for creativity and innovation within a legendary brand.

Recognized for his groundbreaking influence in both the music and fashion industries, A$AP Rocky is set to steer creative projects, innovate retail environments, and offer a unique perspective to enhance the brand’s overall image and design philosophy. His artistic vision is expected to resonate well with Ray-Ban’s longstanding tradition of style while introducing fresh, modern elements to the iconic eyewear brand.

Rocky’s first initiative as creative director involves an ambitious redesign of the core lineup of frames, introducing a new type of lens. This eagerly anticipated release, dubbed the ?Blacked Out collection,? aims to merge classic aesthetics with striking contemporary influences. The frames will feature luxurious gold-plated accents along with cutting-edge ultra-black lenses, creating a unique fusion of elegance and modernity. The initial launch of this collection is set for April.

?Today, we are welcoming A$AP Rocky into our family; he?s a visionary artist and creator,? states Ray-Ban president Leonardo Maria Del Vecchio. ?His ability to push the boundaries of the diverse worlds he explores aligns seamlessly with the Ray-Ban DNA. We are reinforcing the brand?s values of innovation, pioneering spirit, and courage. Let the future begin!? This partnership signifies a new era for Ray-Ban, with Rocky’s influence expected to invigorate the brand’s identity.

A$AP Rocky?s affinity for the Ray-Ban brand is well-documented; he has frequently been seen wearing the classic Wayfarer frames, particularly in his recent courtroom appearances. His favorite styles include the iconic Wayfarers, the statement-making Mega Clubmaster sunglasses, translucent Wayfarer frames, and a pair of sophisticated metal opticals. This longstanding connection speaks volumes about his appreciation for timeless eyewear.

?I?ve always admired Ray-Ban?s ability to stay true to its roots while consistently evolving,? A$AP Rocky expressed in a statement. ?I?m genuinely excited to be part of the rich heritage and develop the next chapter for an iconic brand like Ray-Ban.? His commitment to maintaining the brand’s legacy while embracing change is indicative of the innovative direction he plans to take as creative director.

As we eagerly await the launch of the Blacked Out collection this spring, you can explore and shop A$AP Rocky’s preferred Ray-Ban frames below to stay ahead of the style curve.