Since taking on the mantle as Alaïa artistic director in 2021, Pieter Mulier has favored a really choose few as Alaïa’s marketing campaign photographers. Those photographers embrace Willy Vanderperre, Sam Rock, Drew Vickers, and Tyrone Lebon. Lebon made a triumphant return final season to {photograph} the final word Brazilian bombshell Gisele Bündchen below the nice and cozy Miami sunshine. The British artistic returns for the Summer/Fall 2024 season, with fashions Vittoria Ceretti, Mona Tougaard, Awar Odhiang and Felice Nova Noordhoff making up the forged. The women had been photographed inside plush Parisian resort room settings all through the storied marketing campaign (together with L’Hôtel Particulier, Le Bristol, L’Hôtel and Hôtel Balzac) – and go utterly unretouched.

Read under the reactions of theFashionSpot’s discussion board members:

“I like Tyrone Lebon but this looks cheap and basic Where is the chic elegant untouchable Alaïa creature?” requested TomBlanksFullFatMiuMiu.

“From Gisele to this?” questioned an underwhelmed DK92.

“Such a wrong direction for Alaïa. It feels a bit stale. Of course, the photos are beautiful and the girls look beautiful, but it’s such a lazy concept,” stated tomtakesphotos.

Lanvinray wasn’t impressed both. “Looks like a vintage Marc Jacobs campaign by Juergen Teller,” they identified.

“I’m done with the Juergen Teller style photography. It had an emergence in the late 2010s and now it’s so contrived and passé. It’s time for something new,” yearned discussion board member GivenchyHomme.

See extra from the Alaïa Summer/Fall 2024 promoting marketing campaign and be part of the dialog, right here.