Swiss Journal of Research in Business and Social Sciences

Women's clothing

Ala?a Winter/Spring 2025 Ad Campaign Featuring Daria Werbowy

Our excitement soared when Sabato De Sarno made the bold move to bring Daria Werbowy out of retirement in 2023 for the stunning Gucci Marina Chain jewelry campaign. This decision was particularly significant as the iconic beauty, born in Poland and raised in Canada and Ukraine, had been largely absent from the fashion world since 2016. However, following her Gucci engagement, Daria’s public appearances dwindled to just a few, including a rare feature for Phoebe Philo?s renowned fashion label. Now, in an even more thrilling turn of events, the creative mastermind Pieter Mulier has enlisted Daria Werbowy once again, this time for the Ala?a Winter/Spring 2025 campaign. Mulier collaborated with talented photographer Tyrone Lebon to capture stunning visuals of this fashion legend in Miami, positioning Werbowy alongside contemporary supermodels such as Kaia Gerber, Gisele Bündchen, Loli Bahia, and Fei Fei Sun, solidifying her status as a leading face of the Ala?a brand.

Discover Daria Werbowy’s Stunning Return in the Ala?a Winter/Spring 2025 Campaign

Ala?a W/S 2024.25 : Daria Werbowy by Tyrone Lebon
IMAGE | MAISON-ALAIA.COM

Join the Excitement: Reactions from theFashionSpot Forum Community

?OMFG WE ARE SO BACK! MOTHER WE ALL SAY IN UNISON!? enthusiastically exclaimed vogue22.

?DARIA WERBOWY is here! Girls, you can all go home! The QUEEN has arrived,? declared BalkaniStaCouture, capturing the essence of the community’s excitement.

?THIS IS WHAT I WANT TO SEE! It reminds me a lot of the glamorous Tom Ford Gucci era, the ultra-sexy Daria,? raved forum member pradn, highlighting the nostalgic appeal of Daria?s return.

?Is this for real?? questioned kokobombon. ?Not only does Daria look absolutely amazing, but this campaign is a visual delight!? This sentiment echoes the feelings of many who are thrilled by her comeback.

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?The first full-body shot is EVE?RY?THING! I love to see Daria Werbowy back, but more importantly, she returned with an incredible campaign!? stated VogueDisciple93, emphasizing the high expectations set by her legacy.

LastNight commented: ?Oh beautiful Daria, what a treat this is for fashion lovers!? This reflects the joy of fans witnessing such a remarkable return.

?Ah! Daria, in make-up, looking glamorous, sculptural, and drop-dead gorgeous is something I was not expecting in 2025 ? but here we are. Stunning! Tens across the board,? admired aracic, underscoring the high praise she has received.

Ala?a W/S 2024.25 : Daria Werbowy by Tyrone Lebon
IMAGE | MAISON-ALAIA.COM

Stay tuned for more breathtaking visuals of Daria Werbowy from the Ala?a Winter/Spring 2025 campaign and become part of the conversation surrounding this iconic fashion moment, here.

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