Anitta is working with much more than The National Language Museum!

The 31-calendar year-outdated Funk Era celebrity partnered with Spotify to take into consideration about the Museu da Língua Portuguesa for a momentary activation identified as “Do You Communicate Anitta?” from May nicely 29 to June 2 in São Paulo, Brazil.

In the immersive show, designed by Soko, readers had been invited to dive deep into the musical universe of the singer and take a appear at the linguistic assortment present in her funk beats.

“Language is a dance. A journey. It can get us to unimaginable sites and is having Brazilian funk significantly and broad. My new album is a celebration of Brazilian funk, and I want absolutely everyone to get into this beat. I hope Funk Technology reaches every corner of the world to distribute the term about our funk,” Anitta suggests in a assertion.

Site guests purchased exclusive at the rear of-the-scenes accessibility to messages from Anitta, and insight into the singer’s favored expressions and distinctive speech style and style, with each other with “GRIP,” “Joga Pra Lua,” and “Olha bem pra mim, más perra que Rin Tin Tin.”

The key of the campaign is the fusion of English, Portuguese, and Spanish, reflecting Anitta‘s multilingual capabilities and international charm.

“Anitta‘s audio is much more than just enjoyment — it’s a cultural phenomenon that transcends borders. With this campaign, we rejoice the richness of the Portuguese language and funk as its possess language, a vivid city dialect that connects with the truth of the public,” claims Diego Limberti, Main Designer Officer at Soko.

“We are psyched with the activation of Spotify at the Museu da Língua Portuguesa, aspect of the Do You Talk Anitta? campaign. Language and its kinds of expression are fundamental elements in the construction of society, and artists like Anitta engage in a significant part in this approach, bringing new rhythms and slang, influencing the way younger men and women categorical themselves and interact,” adds Manuela Ramalho, Head of Promoting at Spotify in Brazil.

Examine out images from the experience…

See pictures from Anitta‘s Baile Funk Experience!