Swiss Journal of Research in Business and Social Sciences

Movie News

Appointment Television: Max Revives Hits Like ‘The Pitt’ and ‘The White Lotus’


Despite being a streaming-exclusive series, The Pitt incorporates numerous features that may lead viewers to believe otherwise. With a greater episode count compared to typical streaming series—Season 1 concludes with Episode 15—and a precise schedule for releasing new episodes, the medical drama’s launch strategy closely resembles that of traditional network television. In a recent interview with Vulture, Casey Bloys, the CEO of Max, clarified that this approach is intentional.

During the discussion, Bloys expressed that he perceives “appointment television” as a model that resonates with audiences. He elaborated that the plan for future seasons of The Pitt is to maintain the same release schedule, allowing fans to anticipate new episodes, similar to acclaimed procedural dramas like Chicago Fire, Tracker, and Law & Order. The CEO emphasized his desire for a network-style show, which is why The Pitt diverges from the conventional streaming format. He stated:

“When I started with the Max platform, I said, ‘Why are we releasing shows at midnight?’ and I got some answer like, ‘Well, when we report the numbers, you want as much data from the night before as possible, blah, blah, blah …’ It didn’t make a lot of sense. People like appointment television. Now look, the majority of the people watching ‘The Pitt’ or ‘The White Lotus’ will watch off premiere night. But I do think there is something significant about having a day and time for release. We’ve all gotten a bit more savvy about how and when people are watching on streaming and how to measure that. So, I believe in releasing shows on a Thursday night or Sunday night.”

See also  Ben Stiller's Iconic Films from the 2000s: A Nostalgic Look

Will ‘The Pitt’ Be Back for Season 2?

Noah Wyle as Dr. Robby in The Pitt

Image via Max

Undoubtedly, the consistent release strategy is not the sole factor contributing to the success of The Pitt as a massive streaming hit. From its premiere, the series has captivated viewers by utilizing a real-time format, with each episode depicting approximately an hour of Dr. Robby’s (Noah Wyle) demanding shift in the emergency room of the fictional yet relatable Pittsburgh Trauma Medical Center, which faces challenges due to being underfunded and understaffed.

The show has already received a renewal for Season 2, and Bloys has indicated that the hiatus following the conclusion of Season 1 will conclude, with the next batch of episodes commencing in January 2026. It appears that Max intends to maintain the same release schedule for as long as the series continues broadcasting.

Max releases new episodes of The Pitt every Thursday at 9 P.M. ET, ensuring that fans have a regular schedule to follow, enhancing engagement and anticipation.


03222269_poster_w780.jpg

The Pitt

Release Date

January 9, 2025

Network

Max

Showrunner

R. Scott Gemmill

Directors

Amanda Marsalis

Writers

Joe Sachs, Cynthia Adarkwa


  • instar53183536.jpg

    Noah Wyle

    Dr. Michael ‘Robby’ Robinavitch

  • instar53361512.jpg

    Tracy Ifeachor

    Uncredited



Source: Vulture

best barefoot shoes

Source link

LEAVE A RESPONSE

80% OFF NOW !!!

java burn weight loss with coffee

This will close in 12 seconds