Meghan Markle has recently transformed her lifestyle brand, officially changing its name from American Riviera Orchard to As Ever. This pivotal announcement was made just weeks prior to the highly anticipated launch of her Netflix series, With Love, Meghan, indicating a renewed vision for her entrepreneurial endeavors. This rebranding not only reflects her personal journey but also signals an evolution in her brand philosophy, aligning it more closely with her values and interests.
This article delves deeper into the motivations behind Meghan?s rebranding strategy, exploring the creative inspiration for the name As Ever and what it signifies for the brand’s future offerings in the lifestyle space.
Discover the New Name and Vision Behind Meghan Markle’s Lifestyle Brand
Meghan Markle has officially transitioned her lifestyle brand to the new name As Ever, moving away from its former identity as American Riviera Orchard. This significant rebranding announcement coincided with the upcoming release of her Netflix series, With Love, Meghan, which will focus on culinary arts, gardening, and the art of entertaining guests. This change reflects Markle?s desire to broaden the brand?s appeal beyond a regional identity.
In a heartfelt and candid Instagram video, Markle shared the rationale behind her brand’s name change. The original name, American Riviera Orchard, was inspired by the picturesque Santa Barbara region, where she and Prince Harry have made their home. However, Meghan felt that the name limited her business potential, confining it to products exclusively sourced from that area. She revealed that she secured the name As Ever in 2022 but chose to wait for the perfect moment to unveil it to the world.
The rebranding from American Riviera Orchard to As Ever is intended to symbolize continuity and a sense of timelessness, as articulated by Markle. This aligns seamlessly with her passions for cooking, home decor, and a thoughtful approach to living?interests she previously shared through her popular blog, The Tig. Meghan expressed her enthusiasm about this new chapter in her life, highlighting the deeply personal nature of the brand and her commitment to creating a meaningful lifestyle experience for her customers.
Markle has assured her audience that As Ever will continue to offer gourmet products, including her much-praised fruit preserves. ?Jam is my jam,? she humorously remarked in her video, showcasing her lighthearted approach to her culinary creations. Additionally, she hinted at an exciting expansion of the product line, which will now include home goods, elegant tableware, and wellness-related items, creating a holistic lifestyle brand.
For several months leading up to the announcement, the Duchess had been subtly signaling the new brand name, often signing her Instagram posts with ?As ever, Meghan.? With this fresh venture, she aims to craft a brand that encapsulates her long-standing interests and unique aesthetic, artfully blending food, lifestyle, and the importance of building meaningful connections with her audience.
