Call it the “Three Faces of Bey.” Beyoncé tries on a trio of distinctive seems to be in a brand new promo video for her SirDavis American Whisky model. The almost two-minute advert cued to Betty Davis’ 1974 soul funk basic “They Say I’m Different” opens with the singer in a protracted platinum wig and black cocktail costume posing on a white desk as followers blow her hair round simply so, a glass of the premium brown shut at hand, in fact.

That portion is dubbed “The Muse,” and it contains footage of Bey capturing herself in the mirror utilizing an outdated handheld 8MM film digicam as somebody works on her hair and make-up. There are the compulsory hero photographs of SirDavis being poured right into a cocktail glass, adopted by Queen Bey busting by way of a set of swinging bar doorways — this time boasting a shorter, shoulder-length platinum ‘do — and making a collection of hand gestures towards digicam.

In “The Founder” part, Bey’s lengthy hair is again and he or she slips off her high-heeled footwear and relaxes her look by undoing the highest few buttons on her black shirt. In the ultimate bit, Beyoncé chills on a sofa in a white gown, ingesting SirDavis in what seems to be like a really chill assembly.

In her ultimate position, as “The Woman, Bey lets her hair down, hops on a non-public jet in her Cowboy Carter-appropriate denims, black tank high, black bolero hate and fringed jacket as she heads right down to the arty Texas city of Marfa for a desert photograph shoot.

You can watch the total business right here.