The question arises: Is Facebook obsolete? This notion is becoming increasingly prevalent, leading to a humorous belief that the platform is primarily frequented by older generations, such as parents and grandparents. This perspective is understandable, especially given the rapid emergence of numerous new social media platforms since Facebook’s initial launch over a decade ago. Platforms like TikTok and Instagram, which is also owned by Meta, have captured the attention of Gen Z, while Twitter, alongside its rivals such as Threads and BlueSky, has transformed into a hub for political and social discussions. The shifting preferences in social media usage raise significant questions about Facebook’s relevance in today’s digital landscape.

In light of this increasing competition and the overwhelming presence of advertisements, one must ponder: What role does Facebook have left in the social media ecosystem? With younger users gravitating towards fresher platforms, Facebook’s struggle to adapt to these changes raises concerns over its future viability. As users seek more personalized experiences, the challenge for Facebook is to redefine its value proposition in an era dominated by flashy alternatives. Will Facebook manage to innovate and reclaim its status, or will it continue to fade into the background of social networking?

A strong indicator of Facebook’s ongoing relevance is its continued use by high-profile celebrities. Surprisingly, many well-known figures not only maintain their presence on Facebook but also actively engage with their followers, amassing millions of fans in the process. This engagement is likely bolstered by Facebook’s seamless integration with Instagram, which remains a favorite among celebrities for sharing their lives. The presence of these A-list individuals on the platform suggests that Facebook still holds significant value in maintaining a personal connection with fans, which might just be what keeps it alive amidst the competition.

Here are five of the most active celebrities updating their Facebook pages as of 2025, showcasing the platform’s ongoing appeal to influential figures.

1. Cristiano Ronaldo: The Social Media Superstar

With an astonishing 171 million followers, the soccer icon Cristiano Ronaldo holds the title for the most-followed individual on Facebook. His posts, which appear several times a week, cover a variety of topics, from upcoming matches to heartfelt messages for teammates and even romantic gestures towards his partner. Whether these updates come from Ronaldo himself or his PR team, they underscore the necessity for top-tier celebrities to maintain an active online presence on Facebook, reinforcing their connection with fans and keeping them engaged.

2. Shakira: Engaging Fans with Music and Updates

Following close behind with a remarkable 123 million followers, Shakira remains a vibrant presence on Facebook. She utilizes her platform to interact with her fans, sharing exclusive backstage photos and providing updates about new albums and concert schedules. While she may not be the newest pop sensation, Shakira’s commitment to engaging with her audience demonstrates that Facebook still serves as a vital medium for established stars. Her active participation highlights the platform’s unique ability to foster connections with fans through authentic interactions.

3. Vin Diesel: A Personal Touch on Social Media

Though it may come as a surprise, Vin Diesel is quite active on Facebook, connecting with his followers through motivational messages, nostalgic family photos, and updates on upcoming film releases. As anticipation builds for his soon-to-be-released movie, Riddick: Furya, fans are eagerly awaiting more content. Diesel’s page tends to be more personal and relatable compared to many polished celebrity profiles, capitalizing on Facebook’s unique format that allows for lengthy, expressive posts. This personal approach has undoubtedly contributed to his impressive following of over 105 million fans.

4. Eminem: Fostering Community Through Music

Despite being a millennial whose audience is predominantly from the same generation, Eminem leverages his Facebook page to share concert photos, express gratitude to fans, and announce new tracks, videos, and merchandise. His account fosters a genuine community spirit, with countless fans engaging in discussions through comments and shares. Eminem’s usage of Facebook highlights the platform’s strength in creating an open space for fan interactions, a characteristic that sets it apart from other platforms, where community engagement is often less prominent.

5. Rihanna: A Powerhouse of Influence

As one of the biggest names in the music industry, Rihanna has maintained her status for over fifteen years. While many of her contemporaries may be abandoning Facebook, Rihanna continues to thrive on the platform, which boasts 104 million followers. Her Facebook presence serves as a crucial avenue for promoting not only her music but also her successful brands like Fenty Hair and Savage X Fenty. Additionally, she shares heartwarming posts, including messages to her partner and videos featuring her child, demonstrating a personal side that resonates with her audience.

Exploring the Future Potential of Facebook

While Facebook may no longer be the trendiest platform on the market, it undeniably offers a plethora of advantages that keep it relevant. Compared to Twitter and BlueSky, Facebook tends to be less politically charged and more user-friendly, catering to a wide range of content types. Users can seamlessly share lengthy posts, videos, and images, creating a multifaceted experience. Moreover, Facebook’s Marketplace serves as a formidable alternative to e-commerce platforms like eBay, showcasing its versatility. This multifaceted nature makes Facebook an exceptional platform for discussion groups, cementing its place in the social media realm.

The continued engagement from megastars like those mentioned above illustrates Facebook’s enduring importance. Even amid changes to content policies from Mark Zuckerberg, it seems likely that Facebook’s future remains bright, provided it can continue evolving to meet user needs. As long as no other platform successfully replicates the comprehensive functionalities Facebook offers, it will likely maintain its place in the social media landscape.