In January, Chanel unveiled an exciting preview of the Chanel 25 handbag advertising campaign, featuring the talented Dua Lipa—this marked the English-Albanian singer’s inaugural role as the brand ambassador. Fast forward a few months, and we are thrilled to announce that another global icon, Jennie from the renowned K-pop group Blackpink, is now also part of the Chanel 25 handbag campaign for 2025. Jennie joins Dua Lipa in a stunning print campaign series that has been beautifully captured by the acclaimed photographer David Sims, with the accompanying campaign film directed by Gordon von Steiner. Jennie’s journey with Chanel began in 2017 when she was appointed as the face of Chanel Beauté. In this campaign, the South Korean superstar showcases a variety of handbag styles featuring the iconic Chanel quilting, which made its grand debut during the Chanel Spring 2025 presentation at Paris Fashion Week.
Discover the Glamorous Role of Jennie in the Chanel 25 Handbag Campaign
Explore the Enthusiastic Reactions of theFashionSpot Community Members
“While the print campaign imagery may not be groundbreaking, I find it quite appealing. It exudes a sense of lightness and is refreshingly inoffensive as we eagerly await the creative direction of Matthieu Blazy for the Chanel campaigns. We’ve certainly seen a plethora of the Blackpink members showcased in recent years, and I still appreciate seeing Jennie in this context,” expressed forum member vogue28.
“The nostalgic vibe reminiscent of the 90s and early 2000s GAP advertisements really resonates with me,” noted PDFSD, highlighting the campaign’s aesthetic appeal.
Another supporter, Lola701, shared her thoughts: “They look fantastic. The campaign is impressive and still pays homage to the artistic direction that Karl Lagerfeld established. I sincerely hope that with Matthieu at the helm, Chanel can maintain a consistent vision when it comes to choosing photographers. It’s becoming overwhelming to keep track of everything!”
“This reminds me of Michael Kors. Blazy’s only way is up from here,” chimed in zoom, providing a critical perspective on the campaign’s direction.
“In my view, Jennie comes across as rather plain,” commented forum member Hchloe, offering a contrasting opinion.
To see more of Jennie alongside Dua Lipa in the captivating Chanel 25 handbag campaign, and to engage in the ongoing discussion surrounding it, click here.
