Like every prestigious fashion house globally, Chanel maintains a dynamic roster of brand ambassadors. This includes a star-studded lineup featuring talents such as Margot Robbie, Lily-Rose Depp, Whitney Peak, and Riley Keough. Recently, the iconic French fashion brand welcomed Lupita Nyong?o and Gracie Abrams into this elite circle. The latest addition is Dua Lipa, who makes her stunning debut as the face of the Chanel 25 handbag in the highly anticipated advertising campaign for 2025. Following her appearance at the Chanel Haute Couture Spring 2025 showcase in Paris, Dua embodies the spirit of this exquisite handbag, which showcases the signature Chanel quilting, along with an elegant interlaced chain and practical multiple pockets. The campaign?s captivating video, directed by Gordon von Steiner, features Dua exploring the vibrant streets of New York while posing for renowned photographer David Sims in the accompanying print imagery.
Discover the Allure of Dua Lipa in the Chanel 25 Handbag Campaign

Explore Reactions from theFashionSpot Community on Dua Lipa’s Chanel Campaign
One forum member exclaimed, ?That?s what I call an ugly bag,? quickly expressing their disapproval. Creative opinions varied widely, with another user stating, ?Dua Lipa can be everything but a Chanel girl. She lacks the classic, elegant beauty that embodies a true Chanel ambassador. The bags are horrendous,? shared svpernova, reflecting a strong sentiment against the campaign. Yet another user, WAVES, commented, ?YSL, Versace, Chanel? get those coins, girl! The bag is hideous, but she does look good.? These contrasting views reveal the diverse perspectives among fashion enthusiasts.
Not everyone shared a negative opinion, as vogue28 noted, ?I?m quite surprised to see Dua Lipa become a Chanel brand ambassador, but I?m very pleasantly surprised with the outcome. The video captures a youthful energy and feels like a breath of fresh air. I love the song choice, the styling, and the entire concept. The print campaign is also very appealing!? This highlights how impactful branding can resonate positively with audiences.
Another user, aracic, chimed in, ?I like the print image; I think it works beautifully as a handbag campaign, and Dua Lipa looks great!? This further emphasizes the mixed but passionate reactions to the campaign?s execution and its visual storytelling.
Feel free to share your thoughts on Dua Lipa?s role as the face of Chanel by joining the discussion over on theFashionSpot forums here.