The style world continues to carry its breath for Chanel to nominate a inventive director, following the abrupt departure of Virginie Viard in June. The fabled French style home continues to carry a way of familiarity with its promoting campaigns. The powers that be at Chanel HQ endorse Loli Bahia because the face of the Coco Neige assortment for 2024. The Coco Neige line was first launched in 2018 by the late Karl Lagerfeld, devoted to winter sports activities, the snow, and après-ski. Faces of the Coco Neige assortment have since included Margot Robbie, Jennie (of Blackpink), and Lily-Rose Depp. Bahia, who already has umpteen Chanel promoting campaigns below her belt, poses for famed German photographer Juergen Teller. The French fantastic thing about Algerian descent who has beforehand fronted the Pre-Fall 2022, Cruise 2023, Fall 2023, and Pre-Fall 2024 marketing campaign installments, poses throughout the environment of Gabrielle Chanel’s decadent house at 31, Rue Cambon in Paris.

Read under the reactions of theFashionSpot’s discussion board members:

“As current Chanel campaigns go, I kinda like the adolescent arrogance of slouching around a room full of expensive antiques and putting your clumpy sports shoes in places where they shouldn’t be,” shared tigerrouge.

“I kind of like it,” confessed helmutnotdead.

“Loli Bahia looks bored, sick, and tired,” critiqued guimon.

“It’s dreadful. I like the beige ensemble but Loli Bahia looks like she just woke up. Sometimes, a white background is just enough,” voiced Lola701.

Also majorly underwhelmed was Ihhbl. “College students could have done better! Awful and uninspiring clothes/model/photos/location,” they complained.

See extra of Loli Bahia for the Chanel Coco Neige 2024 promoting marketing campaign and be part of the dialog, right here.