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Swiss Journal of Research in Business and Social Sciences

Women's clothing

Chanel Creative Director: Matthieu Blazy’s Official Appointment

The fashion industry has been buzzing with anticipation since June, eagerly speculating on who would take over the role of creative director at Chanel after the departure of Virginie Viard. Viard held this prestigious position since 2019, following the legendary Karl Lagerfeld‘s passing. High-profile names like Hedi Slimane and Simon Porte Jacquemus were rumored contenders, creating a whirlwind of gossip and excitement as the fashion world pondered the future direction of the iconic brand. Ultimately, in a move that surprised many, Matthieu Blazy has secured the much-coveted role as Chanel’s creative director. Just moments before this announcement, he confirmed his departure from Bottega Veneta, where he had been leading since November 2021. The talented French-Belgian designer is set to commence his new journey at Chanel in early 2025, with his inaugural show scheduled for October, promising to bring a fresh perspective to the storied fashion house.

Explore the Highlights of the Chanel Pre-Fall 2025 Show:

https://www.youtube.com/watch?v=93AfDeSmLOY[/embed>

Discover the Excitement from theFashionSpot?s Forum Members:

?CONGRATS MATTHIEU! FINALLY SOME GOOD NEWS!? [90sfan]

?Thank GOD it?s him and not Hedi Slimane.? [matheus_s]

?Fantastic! I?m welcoming the unexpected and fresh vision for Chanel. I have no doubts that we will find the codes of the house infused in his work.? [Lola701]

?Congratulations to him! Can?t wait for his debut.? [thiago]

?All things considered. I?m just glad Chanel isn?t going with a washed-up designer or someone who?s on the descent of their career.? [blueorchid]

?Time will tell. I am more excited about his couture than RTW. Blazy will definitely excel there with the resources Chanel can give him.? [tourbillions]

See also  Red Skintight Gown: Nicole Kidman's Early Christmas Style

?I?m optimistic. He had a strong run at Bottega Veneta and the last collection had the kind of wit and charm that could do very well being run through the Chanel filter.? [Drusilla]

Share your own thoughts regarding Matthieu Blazy‘s appointment as Chanel’s creative director and join the conversation here.

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