Chanel, a leading name in the fashion industry, strategically employs its brand ambassadors to amplify its iconic image. Recently, the talented Margot Robbie has been featured prominently on large billboards worldwide, showcasing the legendary No.5 scent. In an exciting development, Gracie Abrams has officially stepped into the spotlight as a brand ambassador for Chanel, after signing her contract in 2024. She makes her debut in the campaign for the spring/summer 2025 pre-collection, which is captured by renowned photographer Craig McDean. The campaign is characterized by a clean and minimalist aesthetic, set against a pristine white studio backdrop. This artistic endeavor is further enhanced by the creative direction of celebrated filmmaker Sofia Coppola, who has a personal connection to Chanel, having interned with the brand during her teenage years.
Gracie Abrams Makes a Splash in Chanel’s Spring/Summer 2025 Collection
Explore the Buzz: Forum Reactions to the Chanel Campaign with Gracie Abrams
Members of theFashionSpot forum have shared their diverse opinions on Gracie Abrams’ debut for Chanel. One user, fashionsavvvvy, questioned the repetitive angles in the photos, asking, ?Grace Abrams? Also why in 3/4 of the pics, is her face in the same angle?? Another comment from tomtakesphotos expressed excitement with an enthusiastic, ?This is craaazzzzyyy.? The reactions highlight the range of perspectives among fashion enthusiasts, with some praising the campaign while others criticize its execution.
Forum user vogue28 voiced a more critical opinion, stating, ?I like the styling, that?s it. This feels very? cheap and lackluster for a brand like Chanel. What went wrong here? This almost feels like a knockoff of the Celine Spring 2025 campaign imagery by Hedi Slimane.? This comment reflects the high expectations that come with the Chanel name and the scrutiny its campaigns often face.
In contrast, WAVES offered a more subdued take on the campaign, stating, ?It?s cute. That?s it. Nothing to write home about.? Meanwhile, Royal-Galliano remarked, ?Looks decent to me. However, the bar has been disturbingly low for Chanel. Having said that, I don?t care for Gracie Abrams but somehow she works for the brand.? This comment encapsulates the mixed feelings surrounding the brand?s recent direction.
On a more positive note, MModa appreciated the simplicity and modernity of the campaign, stating, ?I like the simplicity and modernity of the photographs. Gracie Abrams looks pretty and is well styled. The outcome is appealing to me. I particularly like the last photograph of Abrams in all white and black.? This perspective highlights the potential for minimalist aesthetics to resonate with audiences.
To discover more about Gracie Abrams’ involvement in the Chanel Pre-Spring 2025 campaign, and to share your own insights and opinions, join the discussion here.
