As we eagerly await Matthieu Blazy’s much-anticipated debut collection for Chanel, scheduled for presentation in October, the iconic French fashion house continues to maintain its momentum. Chanel is committed to evoking a sense of familiarity while showcasing its timeless elegance. In line with this vision, the celebrated Dutch photographic duo Inez van Lamsweerde and Vinoodh Matadin has been brought back to shoot the mainline Chanel campaign for the Spring 2025 season. This collaboration was captured in the stunning and newly-renovated Grand Palais during Paris Fashion Week, creating a captivating backdrop for the collection. Models Amar Akway, Ella McCutcheon, Libby Bennett, and Nigina Sharipova embody the spirit of this studio-designed collection, posing in both the historic Paris landmark and within I&V’s studio, set against a classic grey backdrop.

Discover the Captivating Chanel Spring 2025 Campaign

Read Insights from theFashionSpot Forum Members on the Campaign

Forum member GivenchyHomme shared their perspective, stating, “Clearly shot on a budget. The Grand Palais is such an incredible space that it does most of the heavy lifting. It’s going to be quite some time before we see a campaign with a distinct point of view.” This highlights the ongoing discussion about the artistic direction taken by Chanel in their latest campaigns.

In response, vogue22 remarked, “Definitely one of the better Chanel campaigns by I&V. I agree that the setting of the renovated Grand Palais is doing the heavy lifting.” This comment reflects a broader appreciation for the aesthetic choices made in this campaign, particularly the stunning backdrop that enhances the overall visual narrative.

Contrastingly, 90sfan expressed frustration, stating, “Can’t wait for Blazy to get rid of these 1960s dinosaur campaigns.” This indicates a desire for a shift in creative direction, emphasizing a need for innovation as the brand transitions under new leadership.

In defense of the campaign, fashionsavvvvvy commented, “Despite the general popular opinion, I am OK with most of the Chanel campaigns by I&V.” This showcases the diversity of opinions within the fashion community, highlighting that not everyone is critical of the established aesthetic.

Meanwhile, vogue28 offered a more balanced view, saying, “Nothing groundbreaking but nothing offensive either. Perfectly adequate as they transition from Virginie Viard to Matthieu Blazy. The campaign imagery itself is easy on the eyes, and I like the mixture of Grand Palais and studio-shot images. I also appreciate the casting and the beauty styling.” This feedback reflects a nuanced understanding of the campaign’s visual appeal and its significance within the context of the brand’s evolution.

Explore more from the captivating Chanel Spring 2025 campaign and join the vibrant conversation surrounding it, here.