Chemena Kamali is significantly advancing the legacy of Chloé as she continues her role as the creative director of this iconic French fashion house, which was founded by Gaby Aghion in 1952. The German-born designer has consistently proven to be an exceptional fit for this prestigious position. Beyond her stunning and critically acclaimed collections, Kamali’s Chloé campaigns have garnered equal admiration. From the outset, Kamali has consistently chosen David Sims as the official photographer for the brand’s campaigns. The upcoming Summer 2025 campaign is no exception. Instead of featuring multiple models, Kamali has selected Rianne van Rompaey to serve as the singular face and representation of this bohemian-inspired collection. The creative team traveled to a breathtaking sculptural villa designed by architect Savin Couelle, located along the picturesque coast of Corsica, to capture this enchanting shoot. The Dutch beauty, Rianne van Rompaey, gracefully roamed the villa, radiating an enviable sun-kissed glow that perfectly complemented the collection.
Explore the Captivating Chloé Summer 2025 Campaign Featuring Rianne van Rompaey

Discover Enthusiastic Reactions from theFashionSpot’s Forum Members
“All the other brands can go home! Fabulous!” proclaimed helmutnotdead.
“OMG! This is PurRRRrfection! Rianne van Rompaey is everything! Mother is mothering!” gushed forum member BalkaniStaCouture.
“Oh yes! This is what I wanted and more!” expressed kokobombon with excitement.
Another fan, DK92, remarked, “I love that it has something very 00s about it, and I can’t complain that this is the David Sims that we LOVE and were missing!”
“Love the subtle sensuality. Amazing results!” praised Ihhbl.
“I adore the hint of sexuality that is not frequently seen in Chloé campaigns over recent years. LOVE IT!” chimed in fashionsavvvvvy.
Vogue28 commented: “One of the best campaigns of the whole season. It’s a slight departure from recent Chloé campaigns, with the tanned skin, the sense of sensuality, and the whole summer mood. It’s all just so well executed – from casting to location.”
