Since her arrival at the Christian Dior headquarters, Maria Grazia Chiuri has made it a point to champion female photographers in her campaigns. Following her debut season in Spring 2017, she has enlisted the talents of renowned women like Brigitte Lacombe, Paola Mattioli, Alice Mann, Collier Schorr, and more recently, Sarah Jones, to produce captivating campaign visuals that resonate with the brand’s aesthetic. Notably, Brigitte Niedermair remains a favorite of Chiuri, returning yet again to photograph the Christian Dior Cruise 2025 collection. This latest campaign features models Ali Dansky, Jiali Zhao, Sanija Dalecka, and Tanya Churbanova, who were photographed against an elegant pale gold backdrop, showcasing the collection that was revealed in Scotland last June.

Explore the Captivating Christian Dior Cruise 2025 Advertising Campaign

Discover the Reactions of theFashionSpot Community to the Campaign

“I like the blurry background. That’s all,” expressed FashionFanatico after viewing the campaign’s visuals, indicating a preference for the artistic choices made in the photography.

In a more critical tone, forum member Kite commented, “It’s like almost there… but not good. It has components to be good and then it all is just a bit meh,” suggesting that while there are good elements, they fail to come together harmoniously.

Echoing similar thoughts, reese06 remarked, “Everything is disjointed and nothing is working together. This doesn’t evoke any emotion and might as well be a catalog. Awful,” highlighting a lack of emotional connection and cohesion in the campaign imagery.

Frederic01 also shared discontent, stating, “Dior had the opportunity to photograph this collection on location in Scotland. Instead, they chose a studio with a mustard-yellow backdrop? Why!” This comment reflects disappointment regarding the choice of setting which could have enhanced the campaign’s visual narrative.

“Admittedly, some shots are more superior than others. However, this is just another fine example displaying the level of mediocrity we’ve come to expect from Maria Grazia Chiuri at Christian Dior. There’s just zero sense of life, energy or luxury radiating from this campaign imagery. Such a snoozefest after that spectacular display at Drummond Castle!” exclaimed vogue28, emphasizing a contrast between expectations and the final output.

Explore more stunning visuals from the Christian Dior Cruise 2025 advertising campaign and engage with fellow fashion enthusiasts by joining the conversation here.