Did ‘Smile 2’ Just Kick Off Its Viral Marketing Campaign?
The Big Picture
- Fans eagerly await
Smile 2
‘s release this Halloween, with a mysterious new social media account possibly tied to the sequel’s advertising. - Fictional pop star Skye Riley’s Instagram teases the upcoming single “Blood on White Satin,” possibly connected to Smile 2.
- Director Parker Finn’s sequel promises a new set of characters and atmosphere for the satisfied demon to terrorize, hitting theaters in October 2024.
Even even though we’re only halfway via the year, 2024 is currently shaping up to be an additional stellar year for horror. One of the extra terrifying releases fans are hunting forward to in the final half of the year is Smile 2, which haunts its way to theaters this Halloween. We’re nonetheless waiting on the initially official trailer for the sequel, but advertising for Smile 2 may well have currently taken shape in the type of a mysterious new social media account of an unknown pop star.
Earlier this week, an Instagram account was produced for singer Skye Riley. The purpose eyebrows have been raised in the horror neighborhood is mainly because there’s no record of this supposed mega-star current just before final weekend. Over the course of the week, the account has posted many distinctive photos and teases for the subsequent “era of Skye Riley” referencing her upcoming single “Blood on White Satin”. A record that will supposedly drop on Tuesday, June 18th. The images all have intense close-ups or cleverly hidden silhouettes, but they do have a striking resemblance to the sequel’s most important star, Naomi Scott. Also, the pretty initially image posted was of a crescent moon hunting like a smile. Is that just a coincidence? You may well be asking oneself why this vague Instagram manage would have something to do with the Smile franchise. Especially when the original had nothing at all to do with the music sector. Well, footage shown at CinemaCon this previous April confirmed that Scott would be playing a popular pop star not so distinctive from true life artists like Taylor Swift, Lady Gaga or Olivia Rodrgio.
The rapid appear featured an additional most important star, Lukas Gage (You), a quantity of unnerving folks bearing the series’ signature smile, and Scott’s character interacting with a fan. The eerie scene was described as “a young girl with pigtails approaches Scott’s character, smiling her way up to the singer, who asks if she wants an autograph. While we don’t see what happens next, it’s obvious that nothing good can come from this sinister interaction.” Scott has utilised her singing talents all through her profession in films like Disney’s Lemonade Mouth and the Aladdin reside-action remake.
Horror Fans Will Be Smiling Again Soon
Based on director Parker Finn’s creepy quick film Laura Hasn’t Slept, Smile didn’t reinvent the genre when it was released in 2018. However, what it did supply was a properly-produced atmospheric scarefest that utilised its cast of Sosie Bacon and Kyle Gallner pretty properly. The unsettling imagery alone was adequate to sell the film to moviegoers, but that didn’t quit Paramount from implementing a memorable advertising campaign. This saw “possessed” smiley-faced folks taking more than sporting events across the United States amongst other creatively refreshing issues. This helped Smile make more than $217 million worldwide on a pretty compact price range. With a new set of characters and a a great deal distinctive atmosphere for this satisfied demon to take more than, it really is going to be intriguing to see what Finn has in retailer for this song-worthy terror of a sequel.
Smile 2 is taking more than theaters on October 18, 2024. Again, this cryptic Skye Riley account is not confirmed to be connected to the horror sequel, but we’ll come across out quickly adequate when the pop star’s new “single” drops on June 18. Until then, you can stream Smile on Paramount+.